Scale Army is hiring a Marketing Lead Generator

Our client is an innovative marketing agency that merges analytical insights with imaginative solutions to propel service-oriented and performance-driven businesses forward. They excel in expanding brand horizons through precision targeting, groundbreaking initiatives, and sophisticated analytical approaches, empowering organizations to enhance visibility and optimize financial returns in challenging markets. Location Fully Remote | 9 AM - 5 PM MST Role Overview The Marketing Lead Generator will craft, execute, and refine paid advertising approaches for B2B clients. This position is 75% tactical implementation, 25% strategic planning, concentrating on Google Ads and Meta Ads (Facebook and Instagram), ensuring campaign alignment with client goals, generating quantifiable outcomes, and driving lead acquisition and conversions. Key Responsibilities Paid Advertising Strategy & Implementation - Construct and implement paid ad approaches on Google Ads and Meta (Facebook / Instagram) customized to client requirements and industry benchmarks. - Persistently enhance ad campaigns to improve investment returns through performance evaluation and strategic modifications. - Generate high-quality leads and conversions via high-impact paid ad initiatives. - Administer campaigns with budgets spanning $5K to $100K monthly. Reporting & Analysis - Produce comprehensive performance documentation covering critical metrics like CTR, CPC, and conversion percentages. - Leverage data insights to polish and advance campaign strategies for continuous enhancement. - Communicate results and actionable insights to clients. Collaboration & Client Communication - Collaborate with broader marketing team to ensure paid ad initiatives synchronize with comprehensive marketing objectives and brand communication. - Interact directly with clients to comprehend their goals and transform them into influential ad strategies. Qualifications Experience - 3+ years managing PPC and paid social ad campaigns, preferably within B2B domains. - Demonstrated success managing Meta Ads and Google Ads campaigns. - Proven experience interfacing directly with clients, providing updates and performance insights. - Local marketing background considered essential. - Conversion rate optimization experience is advantageous. - PPC experience in service-based sectors (pest control, home services) preferred. Skills - Robust analytical and data interpretation capabilities for performance optimization. - Superior communication and reporting proficiencies in English. - Verified success delivering measurable results through PPC campaigns. What Success Looks Like - Consistently executing paid ad campaigns driving leads, conversions, and robust ROI. - Continuous campaign optimization informed by data and client feedback. - Proactive, effective communication ensuring client satisfaction and strategic alignment. Opportunity Join a rapidly expanding digital marketing team where your paid ads expertise will directly influence client growth. This represents an opportunity to assume ownership of paid media strategies in a dynamic, results-oriented environment. Apply now! Application Process: To be considered for this role these steps need to be followed: - Complete the application form - Record a video demonstrating your skill sets Apply for this Job