About the Role
Responsibilities
- Build the full marketing strategy from scratch
- Define brand positioning, messaging, and value propositions
- Translate business goals into clear, measurable marketing plans
- Take full ownership of outcomes, not just ideas
- Design and optimize full acquisition funnels: awareness → engagement → conversion → deposit → trading activity
- Work hands-on with paid acquisition (Google Ads, Meta, search-driven traffic)
- Understand trader behavior, activation triggers, and conversion logic
- Improve CAC, LTV, ROAS, conversion rates, and FTD quality
- Set up analytics, attribution, and dashboards
- Track and improve CAC, CPL, LTV, ROAS, FTDs, trading volume
- Make data-driven decisions and clearly explain results
- Define content and SMM strategy across key platforms
- Oversee educational and trading-related content
- Build and execute SEO strategy (keywords, content, authority)
- Select, onboard, and manage external contractors
- Build credibility in regulated, high-risk markets
- Work closely with compliance on messaging and risk disclosures
- Ensure consistency across website, campaigns, and content
Requirements
- 3–6 years of experience in marketing or growth roles within: CFD / FX brokerages, trading platforms, iGaming / betting, fintech or other high-risk digital products
- Strong hands-on experience with performance marketing funnels and conversion optimization
- Strong hands-on experience with analytics and KPI tracking
- Practical understanding of how traders choose and use a brokerage
- Experience working independently and owning results
- English C1 (spoken and written)
Nice to Have
- Experience with educational funnels or trading academies
- Personal trading experience
- SEO-heavy or content-led acquisition background
- Experience managing contractors instead of internal teams
Benefits
- base + performance-based KPI bonus
- B2B contract
- Fully remote
- Flexible working hours with GMT+3 overlap
- Direct access to decision-makers
- Real ownership and influence on growth
- Build marketing from zero in a real startup environment
- Make decisions, not presentations
- Work directly with the CCO
- Clear growth path to Head of Marketing / CMO
- Be part of a long-term fintech project backed by a group - not a short-term experiment
Work Arrangement
Remote (Worldwide)
Additional Information
- This is a hands-on, from-scratch role
- The role is expected to evolve into Head of Marketing / CMO as the company
