With Intelligence is looking for a Marketing Executive to lead marketing campaigns for a range of our operational events. You will be responsible for planning and executing end-to-end marketing campaigns that drive delegate attendance and award entries, ensuring each event hits its targets and delivers a high-quality experience.
What You'll Do
- Plan, develop and execute integrated marketing campaigns for allocated events, with responsibility for achieving registration, attendance and entry targets.
- Own the marketing delivery timeline for each event, coordinating activity across teams to ensure campaigns are launched accurately and on schedule.
- Build and maintain detailed marketing plans for each event, including channel activity, messaging, timelines and performance tracking.
- Select, segment and manage data to deliver tailored messaging for different audience types.
- Identify gaps in audience data and work with internal teams to research, cleanse and maintain contact records.
- Maximise opportunities to improve marketing effectiveness through automation, dynamic content and process improvements.
- Work closely with the Delegate Engagement Team to ensure events are positioned correctly and supported with the right data, messaging and assets.
- Brief and manage design requirements, ensuring all marketing collateral aligns with brand guidelines.
- Support the commercial team by providing marketing insight, data and assets to help achieve sales targets.
- Conduct post-event analysis and reporting, sharing insights and recommendations with key stakeholders.
What We're Looking For
- Experience working in a B2B events marketing environment.
- Strong understanding of the full marketing mix, including email, digital and content-led campaigns.
- Confident using CRM systems such as Salesforce or Microsoft Dynamics, with experience in data selection and segmentation.
- Excellent attention to detail and accuracy across campaign delivery, data handling and reporting.
- Strong written communication skills, with the ability to tailor messaging for different audiences.
- Solid Excel skills and confidence working with performance trackers and campaign data.
- Self-motivated, organised and comfortable managing multiple events and campaigns concurrently in a fast-paced environment.
- Able to work under pressure and deliver consistently against tight deadlines and targets.
Technical Stack
- Salesforce
- Microsoft Dynamics
- Excel
Team & Environment
You will work closely with internal stakeholders, the Delegate Engagement Team, and the commercial team.
Benefits & Compensation
- Discretionary bonus
- 24 days annual leave rising to 29 days
- Enhanced parental leave
- Medicash (Health Cash Plans)
- Wellness Days
- Birthday day off
- Employee assistance programme
- Travel loan scheme
- Charity days
- Breakfast provided
- Social events throughout the year
- Hybrid Working
Work Mode
This role operates on a hybrid working model.
We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable law.
