Datatonic is looking for a Marketing Executive with a strong grasp of the full marketing mix to support and execute integrated B2B marketing campaigns. You’ll play a key role in driving demand and pipeline generation, working closely with Sales, Partnerships, and Product teams.

What You'll Do

Develop and execute multi-channel B2B marketing campaigns targeting enterprise audiences.
Support Account-Based Marketing (ABM) initiatives to engage high-value accounts in close alignment with sales.
Partner with the sales team to build pipeline, influence deal velocity, and provide relevant collateral and tools.
Track and measure marketing influence on pipeline and revenue; adapt strategy based on performance data.
Create compelling content including case studies, whitepapers, emails, landing pages, and sales assets.
Ensure content aligns with brand messaging and supports the buyer journey across all stages.
Plan and deliver events, webinars, and trade shows to engage and convert prospects.
Manage and grow strategic partner marketing relationships to extend reach and co-create campaigns.
Monitor and report on campaign performance, ROI, and key marketing KPIs.
Use performance insights to optimize campaigns and demonstrate marketing’s contribution to revenue.

What We're Looking For

3+ years in a B2B marketing role
Strong understanding of the full marketing mix with experience in both digital and offline channels
Hands-on experience with ABM, campaign management, and content development
Proven track record in working closely with sales teams to build and accelerate pipelines
Familiarity with CRM and marketing automation tools (e.g. Salesforce, HubSpot, Marketo, etc.)
Analytical mindset with experience in pipeline tracking and ROI reporting
Excellent project management and organizational skills
Ability to manage multiple projects and stakeholders simultaneously
Strong written and verbal communication skills

Nice to Have

Experience ideally within enterprise or technology sectors

Team & Environment

Work closely with Sales, Partnerships, and Product teams.

Benefits & Compensation

20 days of paid vacation per calendar year
Public Holidays for your Province of Residence
5 Wellness days (sickness, personal time, mental health)
5 Lifestyle days (religious events, volunteer day, sick day)
Matching Group Retirement Savings Plan after 3 months
Competitive Group Insurance plan on Day 1 - individual premium paid 100%
Virtual Medicine and Family Assistance Program - 100% employer-paid
Home office budget - We are 100% remote
CAD $70/month for internet/phone expenses
CAD $1,500 every 3 years for tech accessories and office equipment (monitor, keyboard, mouse, desk, etc.) starting on Day 1
Company-supplied MacBook Pro or Air
CAD $400/year for books, relevant app subscriptions or an e-reader
Opportunities for paid certifications
Opportunities for professional and personal learning through Udemy Business
Regular company off-sites and meetups