Remote (Country)

Carl Zeiss Vision Canada Inc. is hiring a Marketing Development Specialist

About the Role

This role focuses on executing regional marketing strategies, supporting sales teams, and enhancing brand visibility through targeted campaigns and local engagement activities.

Responsibilities

  • Plan and implement regional marketing strategies in alignment with national objectives
  • Collaborate with sales teams to identify market opportunities and customer needs
  • Develop and manage localized promotional campaigns
  • Coordinate events, workshops, and product demonstrations
  • Gather market insights and competitor intelligence
  • Support the rollout of new product launches in assigned regions
  • Maintain consistent brand messaging across all marketing materials
  • Track and report on campaign performance and ROI
  • Build relationships with key accounts and distribution partners
  • Provide sales enablement tools and resources
  • Assist in the development of marketing content tailored to regional audiences
  • Manage logistics for marketing collateral distribution
  • Ensure compliance with corporate branding and regulatory standards
  • Act as a liaison between field teams and central marketing functions
  • Identify training needs for sales representatives
  • Support digital marketing efforts with localized content
  • Monitor regional market trends and customer feedback
  • Coordinate bilingual materials where required
  • Manage vendor relationships for event and material production
  • Contribute to annual marketing planning cycles
  • Promote cross-functional collaboration to achieve business targets
  • Use CRM tools to track engagement and follow-ups
  • Ensure timely execution of marketing initiatives
  • Maintain accurate records of activities and expenses
  • Adapt national campaigns to meet regional objectives

Compensation

Not specified

Work Arrangement

Hybrid

Team

Field-based team supporting regional business growth through marketing execution and sales collaboration

Travel Requirements

Regular regional travel is required, including visits to customer sites, trade shows, and team meetings. Candidates must be able to travel up to 50% of the time within assigned territories.

Application Process

Interested candidates should submit a resume and cover letter. Shortlisted applicants will be contacted for interviews. Only those selected for an interview will be contacted.

Not available

Required Skills
Microsoft WordExcelPowerPointCRMMarketingCommunicationProject ManagementSales SupportData AnalysisReportingCustomer Relationship ManagementAdministrative Support
About company
Carl Zeiss Vision Canada Inc.
ZEISS is a pioneer in science and technology with over 177 years in business. The company operates in segments including Industrial Quality & Research, Medical Technology, Consumer Markets, and Semiconductor Manufacturing Technology, delivering cutting-edge solutions globally.
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Job Details
Category other
Posted 5 months ago