Carl Zeiss Vision Canada Inc. seeks a Marketing Development Specialist to plan and promote our Ophthalmic Devices and Refractive Surgical Ophthalmology product lines across Canada. You will be responsible for achieving revenue and profit targets through strategic market initiatives, sales support, and in-depth market analysis.
What You'll Do
- Drive results through the launch of new products, next generation products, and product enhancements.
- Create and manage the implementation of the annual strategic marketing plan for each customer segment.
- Execute regional product launch, ensuring global consistency, regional efficiency, and local effectiveness.
- Plan and manage product line inventory, pricing, quotation programs, CRM, and marketing budget.
- Support the team with forecasting and RFPs as required.
- Continuously monitor market needs and customer acceptance through sales force contact, customer visits, attending key congresses, and conducting primary and secondary market research.
- Monitor sales and profits and report on product line performance to management.
- Utilize sales analysis skills to understand and report on product and market dynamics.
- Provide input to assist Sales Management in forecasting sales for manufacturing and financial planning.
- Understand market dynamics and recommend pricing strategy.
- Provide Field Sales with updates on product, service, and market changes.
- Contribute local market information on customer needs, reimbursement, competitive activities, and pricing to inform business, marketing, and launch plans.
- Develop and nurture local, regional, and national Key Opinion Leader (KOL) relationships and manage KOL contracts and consulting agreements.
- Be a resource to Field Sales and respond to point-of-sale questions and requests.
- Perform Sales Training during phase training sessions, trade shows, and sales meetings.
What We're Looking For
- BA or BS degree, preferably in marketing, engineering, or life sciences.
- Minimum of 3-5 years of successful experience in a marketing and/or sales position.
- Experience in the medical device industry.
- Outstanding, proven communication skills (written, group presentations, etc.).
- Proven ability to work closely with a field sales team.
- Strong Microsoft Word, Excel, and PowerPoint skills.
- Strong strategic and analytical skills including forecasting, sales, and ROI analysis.
- Proven ability to work with internal customers through strong collaboration and external customers.
- Willing to travel over weekends and holidays, including domestic and international travel (25%).
- Ability to work in a multi-cultural business environment.
Nice to Have
- An MBA is preferred.
- Experience bringing new products to market is highly preferred.
- Knowledge and experience in the product development process preferred.
Technical Stack
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- CRM
Team & Environment
You will work closely with sales leadership, global marketing, supply chain, operations, customer service, and finance, reporting to the Head of Marketing within the Medical Business Group.
Benefits & Compensation
- Medical, Vision, and Dental coverage
- Retirement Pension Plan (RPP)
- Employee Assistance Programs
- Paid time off including vacation, personal, and sick days
Work Mode
This role is based locally in Ontario, Canada.
ZEISS is an Equal Opportunity Employer.
