Penn State University is seeking a Marketing Coordinator to play a central role in its marketing department. This position is heavily focused on events, representing approximately 80% of the responsibilities. You will be instrumental in planning, managing, and executing industry trade shows, partner events, and smaller customer and partner engagement programs.
What You'll Do
- Coordinate all aspects of event execution, including logistics, vendor and show services management, staffing coordination, promotional support, and on-site readiness.
- Work closely with the marketing team to align event promotion across email, social, and other marketing channels to maximize event impact and attendance.
- Assist in the planning, execution, and coordination of marketing campaigns across multiple channels.
- Support the organization and management of trade shows, conferences, and other marketing events.
- Collaborate with team members to create and distribute engaging content for email marketing and social media campaigns.
- Coordinate with external vendors and internal stakeholders to ensure timely delivery of marketing materials and collateral.
- Assist in the development and maintenance of marketing calendars and project timelines.
- Support the creation and distribution of marketing materials, including brochures, presentations, and digital assets.
- Maintain organized records of marketing activities, expenses, and results.
What We're Looking For
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in a marketing role.
- At least 1 year of experience working in a corporate office environment.
- Proven experience in trade show and event planning.
- Demonstrated proficiency in email marketing and social media campaign management.
- Strong project management skills with the ability to prioritize and manage multiple projects simultaneously.
- Excellent verbal, written, and presentation communication skills.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
- Ability to manage and track marketing expenses effectively.
- Strong attention to detail and organizational skills.
- Collaborative team player with a customer-focused mindset.
- Goal-oriented approach to work with the ability to meet deadlines in a fast-paced environment.
- Adaptability and willingness to learn new marketing techniques and technologies.
Technical Stack
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
Team & Environment
Key member of the marketing department.
All your information will be kept confidential according to EEO guidelines.
