Responsibilities
- Own and drive GTM commercialization
- Act as the central orchestrator for product and feature launches, managing timelines, dependencies, and cross-functional alignment
- Develop and maintain scalable GTM frameworks, including launch checklists, readiness scorecards, and phased rollout plans
- Define target segments, adoption goals, and success metrics for each launch
- Manage budgets, timelines, and resources to ensure efficient and effective delivery
- Coordinate launch deliverables across Product Marketing, Content, Brand, Sales Enablement, and Sales teams
- Lead GTM readiness meetings, proactively identify risks, and manage go/no-go decisions
- Partner with Sales and Enablement to ensure teams are equipped with the right messaging, tools, and materials
- Serve as the primary point of contact for GTM-related questions on new launches
- Collaborate with Product and Sales to identify pilot customers and run early adopter programs
- Gather and synthesize customer feedback to refine positioning and improve launch readiness
- Monitor adoption trends and support field teams in prioritizing rollout efforts
- Define and track success metrics (adoption, activation, usage, early revenue signals)
- Partner with Data and Analytics teams to monitor performance, identify friction points, and recommend improvements
- Build dashboards and provide regular updates to leadership on commercialization performance
- Capture learnings and lead post-launch retrospectives to refine workflows
- Build repeatable, scalable GTM processes across the product portfolio
- Drive accountability and alignment across Product, Sales, Marketing, and Operations
Requirements
- Bachelor’s degree or equivalent experience
- 5+ years of experience in GTM operations, program/project management, commercialization, product operations, or marketing
- Proven track record of launching and scaling products, features, or propositions
- Strong project management skills, with experience leading complex, cross-functional initiatives
- Excellent communication and stakeholder management skills across diverse teams (Product, Sales, CS, UX, Legal, Ops)
- Analytical mindset with the ability to translate data and insights into actionable recommendations
- Highly organized, proactive, and able to manage multiple concurrent projects
Nice to Have
- Project Management certification (e.g., PMP, Prince2, Agile)
- Experience in financial services, payments, or technology environments
- Strong problem-solving skills and ability to navigate ambiguity
- Experience driving acquisition, adoption, and customer growth initiatives
- Familiarity with GTM frameworks, enablement tools, and product analytics platforms
- Experience with customer feedback programs (beta programs, CABs, etc.)
- Exposure to pricing, packaging, or segmentation strategies
Work Arrangement
Remote (Country)
