Join a growing marketing team focused on leveraging automation to drive customer engagement and business growth. As a Marketing Automation Specialist, you'll take ownership of designing, implementing, and refining automated marketing campaigns using GoHighLevel (GHL).
Key Responsibilities
- Build and manage multi-channel automation sequences including email, SMS, and voice
- Monitor campaign performance and adjust strategies based on data insights
- Collaborate with marketing and sales teams to align automation with customer journey goals
- Segment audiences to deliver targeted messaging and improve conversion rates
- Set up and maintain lead scoring, tagging, and CRM integrations within GHL
Qualifications
- Proven experience with GoHighLevel or similar marketing automation platforms
- Strong understanding of lead nurturing, funnel optimization, and campaign analytics
- Familiarity with CRM workflows and customer data management
- Ability to troubleshoot automation issues and optimize deliverability
- Detail-oriented with a focus on testing and continuous improvement
