Build, launch, manage, and optimize email and in-app campaigns using Salesforce Marketing Cloud
Develop and maintain automated customer journeys, triggers, segmentation strategies, and lifecycle campaigns
Partner closely with Marketing Automation Specialists, team leads, and cross-functional stakeholders to support business and regional marketing goals
Own end-to-end campaign execution, including QA, testing, deployment, reporting, and optimization
Support strategic customer lifecycle initiatives, including batch sends, transactional messaging, triggered communications, and nurture journeys
Leverage advanced marketing automation capabilities such as AI-powered personalization, predictive analytics, dynamic content, and advanced audience segmentation
Analyze campaign and engagement performance to generate insights and continuously improve results
Collaborate with leadership and stakeholders to define KPIs, reporting frameworks, and long-term automation strategies
Manage and prioritize projects through JIRA while ensuring timely delivery across multiple initiatives
Ensure marketing database health, audience governance, and compliance with GDPR, CASL, and other privacy regulations
Contribute to innovation and process improvement within the marketing automation function

2+ years of experience in marketing automation, CRM marketing, or email marketing
Strong hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, segmentation, and triggered communications
Experience working with enterprise-level marketing automation and CRM platforms such as Pardot, HubSpot, ChurnZero, or Salesforce
Experience building and troubleshooting automation workflows, audience segmentation, and campaign logic
Strong analytical mindset with the ability to interpret performance data and translate insights into action
Excellent collaboration and project management skills in a fast-paced environment

Flexible work environment that empowers you to do your best work
A culture that celebrates performance
The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard
Career-defining opportunities
Flexible paid time off and remote work policies
Equity options, because this is your company too
Contributions to your pension plan. Your future matters
Training opportunities to grow your skills and career
Health and wellness credit so you feel your best
Time off to volunteer and give back to your community
Interest groups, employee led networks, social committees to sponsored sports teams
Computer purchase program to get your personal Macbook
Enhanced parental leave to support growing families

Hybrid

We know people are more than what’s listed on their CV. If you’re not sure you meet every requirement, we still encourage you to apply — we’d love to hear from you.

lightspeedhq is hiring a Marketing Automation Specialist