Responsibilities
- Support full-funnel lifecycle marketing, from lead acquisition through customer engagement and expansion.
- Own HubSpot data hygiene, segmentation strategy, and overall database health.
- Partner with Salesforce administrators to ensure clean syncs and accurate reporting between HubSpot and Salesforce.
- Execute and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta, leveraging PPC, SEM, audience targeting, A/B testing, and conversion optimization strategies.
- Build UTM architecture across multiple channels and marketing initiatives, develop advanced dashboards and reporting systems with granular detail, and monitor campaign performance to generate actionable insights from marketing analytics.
- Collaborate with sales and operations teams to ensure effective campaign execution and reporting.
Requirements
- Experience building and managing marketing automation programs in HubSpot.
- Strong understanding of marketing funnels, lifecycle marketing, and lead management.
- Hands-on experience (1-2 years) in Google Ads, LinkedIn Ads, and Meta Ads.
- Ability to manage the end-to-end paid campaign process: setup, targeting, creative coordination, optimization, and reporting.
- Experience with marketing data management, segmentation, and CRM integrations.
- Proficiency with web analytics platforms such as Google Analytics, Google Search Console.
- Strong analytical mindset with experience running A/B tests and performance optimization.
- Comfort operating in a distributed, asynchronous environment, with a bias toward documentation, clarity, and momentum.
- Bachelor's degree in a related field.
- Outstanding communication skills.
- Excellent English skills, both written and verbal.
- Residence in Istanbul city center.
Nice to Have
- Experience working in B2B SaaS or healthcare technology marketing environments.
- Familiarity with data visualization tools such as Looker Studio (Google Data Studio) or similar reporting platforms.
- Experience working with HubSpot–Salesforce integrations and CRM data synchronization.
- Experience using project management tools such as Asana or similar ticketing/task management systems.
Benefits
- competitive USD salary
- Flexible vacation and PTO policies
- Fully remote work opportunities from Istanbul
- Training, mentorship, and coaching from leadership
Work Arrangement
Remote (City/Region)
Additional Information
- This is a permanent-term contractor job opportunity with Medsien Inc.
- Due to in-person collaboration requirements, candidates based in Istanbul are preferred.
- All interviews will be conducted in English and the candidates having less than advanced level of English will be directly eliminated from the process regardless of their technical skills and expertise.
