About the Role
The role involves building, testing, and maintaining email automation workflows, ensuring seamless integration with CRM and marketing systems while optimizing deliverability and performance.
Responsibilities
- Develop and deploy email templates using HTML and CSS
- Configure automated marketing workflows in CRM platforms
- Ensure email deliverability and compliance with industry standards
- Collaborate with marketing teams to align technical execution with campaign goals
- Troubleshoot technical issues in email campaigns
- Optimize email content for mobile and desktop viewing
- Integrate email systems with analytics tools
- Maintain version control for email templates and code
- Support A/B testing initiatives for subject lines and content
- Monitor email performance metrics and report findings
- Implement personalization and dynamic content features
- Ensure brand consistency across all email communications
- Manage subscriber data segmentation for targeted campaigns
- Work with APIs to connect marketing platforms
- Document technical processes and workflows
- Stay current with email marketing trends and technologies
- Support compliance with data privacy regulations
- Assist in onboarding new marketing automation tools
- Coordinate with external vendors when necessary
- Maintain secure handling of customer data
- Conduct quality assurance checks before campaign launches
- Refactor legacy email code for improved performance
- Support cross-channel marketing initiatives
- Provide technical guidance during campaign planning
- Respond to urgent campaign-related issues
Compensation
Competitive salary based on experience
Work Arrangement
Hybrid work model with remote and office options
Team
Collaborative marketing technology team focused on digital campaigns
Technology Stack
- Primary tools include Marketo, Salesforce CRM, Litmus, and Google Analytics
- Development environment uses GitLab and VS Code
- Email testing across major clients including Outlook, Gmail, and Apple Mail
Growth Opportunities
- Pathway to senior developer or marketing technology lead roles
- Access to training in emerging automation tools and AI-driven marketing
- Opportunities to lead process improvement initiatives
Available for qualified candidates
