Responsibilities
- Implement, coordinate, and track B2B marketing activities including product content, sales enablement materials, dealer resources, and promotional assets across internal and external channels.
- Assist in shaping sourcing and merchandising plans and ensure their rollout across the sales and dealer network while following project timelines, communication strategies, and marketing material distribution.
- Deliver monthly performance reports on B2B key performance indicators across platforms to generate insights on usage, inventory levels, budget allocation, and stakeholder engagement.
- Analyze industry competition and develop strategic recommendations related to sales enablement and dealer support programs.
- Oversee daily operations of the Dealer Marketing Suite, a digital platform providing B2B marketing and sales tools, and collaborate with teams to improve functionality and adoption.
- Support the creation and management of promotional, product, and marketing materials from concept through production, warehousing, and fulfillment.
- Supervise relationships with external vendors for printing, production, and fulfillment, including contract documentation, order tracking, and budget reporting.
- Partner with internal departments such as product management, pricing, customer service, sales, and marketing to ensure accurate and timely delivery of projects and strategic goals.
- Identify opportunities to increase usage of existing marketing tools, including sales incentive programs, co-marketing initiatives, and warranty offerings, in collaboration with sales teams.
- Conduct market research to identify innovative solutions that enhance customer engagement, including digital tools, mobile apps, QR code integration, AI applications, and eCommerce improvements.
- Coordinate the planning and distribution of B2B marketing newsletters to internal teams and external partners.
- Facilitate communication to sales teams regarding updates and new initiatives related to dealer support.
- Align dealer requirements with internal and external production timelines to streamline processes and maximize efficiency.
- Create and maintain promotional content tailored to specific products for both consumer and B2B audiences.
- Handle invoice processing, purchase order management, and budget tracking for marketing materials associated with the Dealer Marketing Suite and special campaigns.
Responsibilities
- Execute, communicate, and monitor B2B marketing efforts such as product information, sales tools, dealer support, and marketing assets across multiple internal and external platforms.
- Help develop sourcing and merchandising strategies and execute that strategy throughout our sales and dealer network while adhering to project schedules, communication plans and managing marketing materials for promotions across multiple departments.
- Provide monthly reporting on B2B KPIs across the full operations of the internal and external platforms to determine actionable insights on utilization, inventory, budgeting, and engagement.
- Research and understand the industry competitive landscape and create proposals as it pertains to sales and dealer support.
- Own day-to-day operations of Dealer Marketing Suite (digital storefront supporting our B2B channel with marketing, sales, and dealer resources) and partner cross-functionally to drive enhancements and adoption or current and future marketing tools.
- Contribute to the development and oversee production, warehousing and fulfillment of assets for promotions, product, and other marketing materials.
- Manage multiple vendor partners (print/production/fulfillment), including relationship management, required documentation, and spend tracking/reporting for promotions, marketing tools, and product launches.
- Collaborate with Continental’s internal teams (product management, pricing, customer service, sales, marketing) to achieve timely completion and accurate execution of projects and strategic initiatives.
- Identify areas of opportunity, working with sales, to improve utilization of already existing marketing tools such as salesman incentive programs, partnership marketing programs, and warranty programs.
- Conduct research to gather valuable information regarding current and new solutions that can help Continental’s engagement with its customers, such as digital solutions, enhancements, or operational improvements that consider new market trends (Examples: QR Code utilization, mobile applications, eCommerce best practices, AI tools, etc.)
- Responsible for aligning and executing B2B marketing newsletters to internal and external stakeholders.
- Manage communications to sales team for dealer support updates and initiatives.
- Coordinates between dealer needs with internal/external production schedules for ease and economies of scale.
- Develop/upkeep of product specific consumer/B2B promotional materials.
- Responsibility for invoices, POs and tracking of marketing material spend related to DMS and special projects.
