Responsibilities
- Supports business unit goals by gathering, managing, and delivering market and internal business data to enhance strategic decision-making.
- Leads or contributes to targeted market research initiatives that align with departmental and business objectives.
- Transforms intricate datasets into clear, visually engaging summaries for effective communication.
- Implements and maintains marketing intelligence processes, systems, and reporting tools to track customer, competitor, and industry trends.
- Contributes to the success of the USTMA program by ensuring data accuracy, timely reporting, and process optimization.
- Analyzes data from sources like USTMA and RL Polk to generate insights, draw conclusions, and support sales and marketing planning.
- Coordinates local execution of business unit planning cycles, including strategy and budget development, across designated regions.
- Conducts research on business dynamics including new products, customer behavior, competitors, and promotional activities.
- Tracks and reports on the performance and positioning of CTA programs with relevant updates.
- Designs and deploys efficient systems for collecting market intelligence, including inputs from sales teams.
- Manages the briefing, planning, and implementation of various survey types, both ad-hoc and recurring.
Responsibilities
- Supports business unit goals by gathering, managing, and delivering market and internal business data to enhance strategic decision-making.
- Leads or contributes to targeted market research initiatives that align with departmental and business objectives.
- Transforms intricate datasets into clear, visually engaging summaries for effective communication.
- Implements and maintains marketing intelligence processes, systems, and reporting tools to track customer, competitor, and industry trends.
- Contributes to the success of the USTMA program by ensuring data accuracy, timely reporting, and process optimization.
- Analyzes data from sources like USTMA and RL Polk to generate insights, draw conclusions, and support sales and marketing planning.
- Coordinates local execution of business unit planning cycles, including strategy and budget development, across designated regions.
- Conducts research on business dynamics including new products, customer behavior, competitors, and promotional activities.
- Tracks and reports on the performance and positioning of CTA programs with relevant updates.
- Designs and deploys efficient systems for collecting market intelligence, including inputs from sales teams.
- Manages the briefing, planning, and implementation of various survey types, both ad-hoc and recurring.
