Air Liquide is looking for a Market Analyst, Intelligence and Digital Growth Manager to drive business expansion across the region. This pivotal role bridges deep market analytics with actionable digital and non-digital marketing strategies, leveraging competitive intelligence, macroeconomic indicators, and AI tools to develop effective campaigns, generate quality leads, and establish a dominant brand presence in the industrial gases market.
What You'll Do
- Analyze market trends, macroeconomic indicators, forecasts, and internal sales performance to support sales reviews, commercial strategies, and market studies.
- Maintain and drive the utilization of a competitive intelligence Business Intelligence (BI) platform to track industry forces, competitor activities, and substitute products.
- Prepare market intelligence reports and the Annual Market Share Survey for stakeholders at Group, Cluster, and Local levels.
- Deploy and manage a standardized process for lead generation.
- Exchange best practices with other cluster counterparts to improve lead generation methods using AI generative tools.
- Conduct routine lead generation activities to capture new investment announcements and communicate them to local entities.
- Lead and manage lead generation campaigns and requests from local teams, partnering with market managers for final delivery.
- Evaluate and manage 3rd party data providers and creative agencies to ensure high-quality lead pipelines and marketing collateral.
- Develop and implement a comprehensive digital marketing strategy across the customer buying lifecycle.
- Oversee digital content creation via 3rd party support and lead user acquisition campaigns to boost brand awareness and engagement.
- Plan and execute digital marketing efforts across paid and owned channels, maximizing ROI through SEO, SEM, EDMs, and AEO (Answer Engine Optimization).
- Establish performance metrics to track campaign success rates, operational efficiency, and market share growth.
- Lead the use of AI tools and Answering Engine Optimization (AEO) methodologies to improve efficiency in market intelligence and lead generation workflows.
What We're Looking For
- Bachelor’s degree in Business, Economics, or Data Science.
- At least 5 years of experience in competitive intelligence or market research, with a specific track record of developing effective product marketing strategies.
- Demonstrated experience in team management and cross-functional leadership, bolstered by a background in Sales or Marketing to drive organizational alignment.
- In-depth understanding of the relevant marketplace with the technical ability to analyze complex data sets and accurately predict emerging market trends.
- Innovative problem-solving skills combined with strong interpersonal abilities to manage customer relationships and communicate insights effectively to stakeholders.
Nice to Have
- Professional certifications in competitive intelligence or data analysis.
Technical Stack
- Business Intelligence (BI) platform
- AI generative tools
- SEO, SEM, EDMs
- AEO (Answer Engine Optimization)
At Air Liquide, we are committed to build a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world. We welcome and consider applications from all qualified applicants, regardless of their background.
