Make-A-Wish America is seeking a Senior Manager, Social Media & Digital Engagement to join our mission-driven team. Our vision is to grant the wish of every eligible child, and this role is central to uniting communities through powerful storytelling. You will lead the development and execution of a comprehensive social media strategy that advances our national brand presence, corporate partner marketing, and audience engagement.

What You'll Do

Define and evolve the national social media strategy to drive fundraising, mission delivery, and brand engagement.
Lead social media engagement strategies for executive leadership and board members.
Serve as the primary social media contact for national brand partners, leading strategic planning and high-impact campaigns.
Act as a social media advocate across the organization, ensuring integration into partnerships, initiatives, and campaigns.
Support and activate influencer engagement and virtual fundraising initiatives, including online auctions and digital campaigns.
Cultivate relationships with influencers and content creators to amplify fundraising campaigns and brand activations.
Build cross-functional relationships with chapters and internal teams; advise and train chapter practitioners on best practices.
Oversee Make-A-Wish America’s presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X.
Direct teams and agencies in creating, curating, publishing, and managing content aligned with brand guidelines.
Spearhead innovative content strategies, including live coverage of wishes, campaigns, and events.
Establish KPIs, monitor analytics, and implement continuous improvement to maximize ROI and audience growth.
Design and manage enterprise-level social media dashboards, delivering actionable insights to leadership.
Supervise the Manager, Social Media, providing mentorship and professional development.
Manage agency relationships and contracts for social marketing campaigns.
Identify emerging platforms, tools, and trends to expand reach and engagement.

What We're Looking For

Bachelor’s degree in Communications, Marketing, Liberal Arts, Business, or a related field.
7+ years of overall professional experience required.
5+ years of experience in social media, marketing, or communications.
2+ years of people leadership experience.
Demonstrated expertise using Instagram, Facebook, Twitter/X, TikTok, LinkedIn, Discord, and social media management tools.
Experience working with various stakeholders, including corporate partners.
Proven success developing and executing social media campaigns that drive engagement and revenue.
Experience supporting virtual fundraising campaigns, including online auctions, sweepstakes, and influencer-led initiatives.
Proven ability to recruit and manage relationships with influencers, content creators, and online communities.
Familiarity with charity stream fundraising platforms and virtual event coordination.
Strong analytical skills for tracking performance and optimizing campaigns.
Ability to thrive in a fast-paced, remote environment and travel to industry events as needed.
Strong knowledge of Microsoft Suite applications, including demonstrated expertise in PowerPoint.
Proficiency in developing content and graphics.