InterContinental Grenada (IHG) is seeking a Manager Salesforce Marketing Cloud Email Tech Developer to manage, execute, and optimize SFMC email and mobile development for our customer-centric email marketing program. You will ensure flawless delivery while driving channel efficiencies and effectiveness.
What You'll Do
- Develop, build, and test email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automation Studio, Mobile Studio, and programming languages.
- Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability with technical leadership and best practices.
- Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools.
- Write and optimize SQL queries to manage and manipulate data within SFMC databases.
- Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.
- Promote and share industry best practices related to development, strategy, testing, and accessibility.
- Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
- Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
- Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
- Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
- Support code reviews, knowledge sharing, and documentation to maintain high-quality standards.
- Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
- Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.
- Oversee the development of personalized content within the Movable Ink platform and its integration into commercial and loyalty communications.
- Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.
- Assist in resource planning and workload management within the email development team.
What We're Looking For
- Bachelor’s degree in Computer Science, Marketing Technology, Marketing, or a related field, or equivalent professional experience.
- Four years of hands-on experience with Salesforce Marketing Cloud, including AMPscript, Journey Builder, Automation Studio, Content Builder, and Data Extensions.
- Demonstrated project management skills in multi-stakeholder environments, including organizing, planning, and executing large-scale projects.
- Experience working with data privacy regulations such as CAN-SPAM, GDPR, or CCPA.
- Strong marketing automation strategy and implementation experience with email products, CRM tools, and systems.
- Experience engaging and influencing cross-functional working partnerships in a global organization.
- Experience working within a complex business with a range of stakeholders with different needs.
- Ability to maintain a service-oriented team culture that delivers consistent, high-quality work for IHG’s complex stakeholder group.
- Strong project management skills to juggle multiple projects often having tight deadlines.
- Excellent organizational skills with extreme attention to detail, accuracy, and accountability.
- Strong interpersonal and above-average communication skills.
Nice to Have
- Salesforce certifications are a plus.
- Familiarity with Mobile Studio and integrating mobile messaging campaigns is a plus.
- Experience with project management methodologies (e.g., Agile) and tools is advantageous.
Technical Stack
- Salesforce Marketing Cloud, Content Builder, Data Extensions, Journey Builder, Automation Studio, Mobile Studio
- AMPscript, SQL, SSJS, API integrations
- Inbox Monster, Movable Ink
Benefits & Compensation
- We work together to deliver True Hospitality for Good on a global scale.
- We provide a wide range of benefits designed to help you live your best work life, including impressive room discounts across our many properties, recharge days, and volunteering days throughout the year.
- Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.
- We offer a unique and inclusive culture, where there is always Room for You to belong, grow, and make a difference.
- Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work.
- We promote a culture of trust, support, and acceptance, always welcoming different backgrounds, experiences, and perspectives.
Work Mode
This role follows a hybrid work model.
IHG is an equal opportunity employer.
