Deckers Outdoor Corporation is hiring a Manager, Retention & Engagement for HOKA North America. In this role, you will build and nurture one-to-one digital relationships with consumers, grow the retention database, and develop user profiles to drive engagement. You will lead the CRM team in delivering personalized experiences through email, SMS, and digital wallet touchpoints.
What You'll Do
- Support omni-channel retention and engagement strategies to drive growth for HOKA across North America.
- Lead email and SMS marketing strategy, execution, and deliverability for US and Canada across multiple database platforms.
- Manage day-to-day performance of email, SMS, and digital wallet programs, including automated and transactional campaigns.
- Collaborate with marketing, ecommerce, creative teams, and external vendors to translate business objectives into CRM plans.
- Act as primary contact for internal brand marketing teams and external vendor partners.
- Plan and activate email, SMS, and digital wallet campaigns for key brand initiatives and product launches.
- Execute geo-targeted campaigns to support wholesale and field events.
- Develop and optimize retention tactics for HOKA membership, driving awareness, acquisition, and engagement.
- Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams.
- Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities.
- Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy.
- Support retention initiatives for HOKA owned retail.
- Provide guidance and mentorship to Marketing Associates and/or Coordinators.
What We're Looking For
- 5+ years experience in relationship, digital, or email marketing.
- Skilled in developing segmentation, automation, and lead generation strategies and executing at the tactical level.
- Demonstrates creativity and innovation, with a willingness to dive into data and support the team.
Nice to Have
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field (or equivalent experience).
- 3+ years management experience, including hiring, coaching, and performance management.
- Familiarity with email service providers, SMS gateway providers, creative briefing, editorial calendar planning, and digital technologies (Cordial, Attentive, Badge experience a plus).
- Strong understanding of direct-to-runner strategies and digital marketing.
- Knowledge of digital marketing and ecommerce best practices.
- Experience with Google Analytics and Tableau.
Technical Stack
- Cordial, Attentive, Badge, Google Analytics, Tableau
Team & Environment
You will report to the Sr. Manager, Retention & Engagement, HOKA NA.
Benefits & Compensation
- Salary: $110,000 - $120,000
- Competitive Pay and Bonuses
- Financial Planning and wellbeing programs
- Time away from work plans
- Extras, discounts and perks
- Growth and Development opportunities
- Health and Wellness programs
Work Mode
This is a fully remote position open to candidates located within the United States.
We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.
