Hybrid Full-time

Carat, a dentsu company is hiring a Manager, Media Planning

About the Role

Merkle, a dentsu company, is hiring a Manager, Media Planning to serve as a key marketing partner for clients. This junior/mid-level role reports to the Associate Media Director and is responsible for leading strategic, integrated media campaigns. While the role can be remote, you will be expected to work Eastern or Central Standard Time hours.

What You'll Do

  • Act as a marketing partner for clients, owning client communication and specific media initiatives.
  • Coordinate with multi-channel teams to design strategic, integrated media plans across awareness-based channels like TV, CTV, Video, Social, Programmatic, and Audio.
  • Drive media channel selection and identify forward-thinking new opportunities.
  • Coordinate with creative agencies on asset development and account needs.
  • Manage a large media budget and flowchart.
  • Help evaluate timelines and manage day-to-day deliverables.
  • Analyze competitive landscapes using agency tools and compile insights.

What We're Looking For

  • 2.5 - 4 years of total media planning experience.
  • Relevant media planning and buying experience with a specific retail focus.
  • Experience working on one large account, particularly in retail or CPG.
  • Understanding of all media channels and experience coordinating across multiple disciplines (SEM, Social, TV, OLV, OOH, Radio).
  • Experience with full-funnel media campaigns.
  • Bachelor’s degree or equivalent experience.

Nice to Have

  • Familiarity with tools such as Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, and Media Research tools.

Technical Stack

  • Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools
  • Web Analytics, Ad Servers, Media Research tools

Team & Environment

Reports directly to the Associate Media Director.

Benefits & Compensation

  • Compensation: $51,000-$83,000
  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave

Work Mode

This is a hybrid position based in New York.

Dentsu is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Required Skills
Media OceanDDSNielsen Ad IntelPathmaticsMedia ToolsWeb AnalyticsAd ServersMedia ResearchMedia PlanningAdvertisingAnalyticsCampaign ManagementData AnalysisDigital Media
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About company
Carat, a dentsu company

Carat is a media agency under dentsu, a global marketing and advertising network.

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Job Details
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Posted 3 months ago