2C2P is hiring a Manager, Digital Growth to accelerate SME merchant acquisition and revenue growth. You will lead strategy and execution across paid digital channels, focusing on performance marketing to generate leads and maximize ROI. This role involves collaborating with marketing teams to amplify content across social and e-commerce platforms, driving measurable results through data-driven insights.

What You'll Do

Lead and manage the Digital Growth team to drive merchant acquisition, revenue growth, and overall SME business performance.
Develop and execute digital growth strategies across social media and e-commerce platforms to expand merchant engagement and increase traffic and conversions.
Oversee content strategy and execution for SME-related communications across digital channels, ensuring consistent brand messaging.
Monitor and analyze cross-channel performance data including traffic conversion and campaign performance to optimize marketing effectiveness.
Manage and allocate digital marketing and content budgets to achieve growth and business objectives efficiently.
Collaborate with marketing and cross-functional teams to develop localized and customized campaigns that strengthen brand presence and support SME acquisition.
Identify growth opportunities and continuously optimize digital funnels including content performance, paid media, and e-commerce touchpoints.

What We're Looking For

Bachelor’s degree in Business Administration, Engineering, Marketing, or a related field.
5+ years of experience in performance marketing, digital marketing, or growth roles.
Proven leadership and stakeholder management skills, with the ability to lead and develop a high-performing team.
Strong analytical, critical thinking, and problem-solving abilities, with experience using data to drive marketing decisions.
Hands-on experience with digital media and performance marketing platforms.
Creative and proactive mindset, with the ability to identify opportunities and experiment with new growth initiatives.
Proficiency in Thai and English (written and verbal).
Ability to thrive in a fast-paced, dynamic environment.