Dandy is hiring a Manager, Dental Lab & Clinical Content Marketing to lead our educational content strategy. You will create compelling clinical content that teaches dentists new digital workflows, highlights restorative treatments, and drives business growth for Dandy.
What You'll Do
- Ideate and create educational clinical content that teaches dentists new intraoral scanning and restorative treatment workflows.
- Highlight treatments with clinical case studies featuring real patients.
- Lead and create Dandy’s clinical content in a variety of formats including educational long-form in-person and online CE webinars, event presentations, long-form clinical case studies, and short-form web, email, and social media content.
- Be the content lead for Dandy’s quarterly Digital Summit which educates thousands of dentists.
- Develop new ideas for clinical content that aligns with Dandy's business goals, target audiences, and brand voice.
- Collaborate cross-functionally with the Creative Team, Product Marketing, and Customer Marketing teams to execute campaigns aimed at customer acquisition, retention, and expansion.
- Analyze the performance of content and adjust strategy as needed to increase effectiveness and alignment with business goals.
- Partner with subject matter experts, Dandy clinicians, and industry Key Opinion Leaders (KOLs) to develop impactful CE presentations.
- Storyboarding, scripting, and crafting of compelling stories and presentations that highlight lab innovation and clinician success for webinars and events.
- Identify, develop, and publish high-quality clinical case studies showcasing patient and business impact.
- Manage intake process, interviews, copywriting, and visual packaging for case studies.
- Boost awareness with creative and growth teams on paid social, email, sales, and account management.
- Serve as the primary clinical voice across web, email, and landing page content.
- Translate complex treatment workflows and lab innovation into clear, compelling copy.
- Develop short-form copy for paid media, direct mail, and digital ads, always grounded in clinical accuracy.
What We're Looking For
- 5+ years of experience in dental marketing, education, or clinical content creation.
- Strong clinical fluency in restorative and removable treatments (e.g., crowns, bridges, implants, dentures).
- Proven ability to independently create long-form educational content and presentations.
- Strong writing, editing, and interviewing skills with a focus on clarity and accuracy.
Nice to Have
- 5+ years in building detailed, long-form educational clinical marketing content.
- Track record of building successful campaigns, educational presentations, and/or long-form content that drove audience engagement and business results.
- Highly entrepreneurial with ability to ideate, create processes within organizations, and solve challenging problems in start-up like settings.
- Comfort with fast iteration, testing, learning, and responding quickly to changing market signals.
- Excellent interpersonal skills, able to strike the right balance in all situations, from cross-functional working groups to dentist interviews and presentations.
- Strong analytical skills, able to identify and act upon opportunities for content improvement, business goals, and impact.
- Highly curious individual who is excited to learn about complex clinical ideas, treatment workflows, and new dental technologies.
- Experience with digital content creation tools.
Technical Stack
- Photoshop
- Canva
- Capcut
- Premiere
Team & Environment
You will collaborate cross-functionally with the Creative Team, Product Marketing, and Customer Marketing teams.
Benefits & Compensation
- Healthcare
- Dental
- Mental health support
- Parental planning resources
- Retirement savings options
- Generous paid time off
Dandy is proud to be an equal-opportunity employer. We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.
