Responsibilities
- Develop and manage creative content strategies for consumer brand clients.
- Write sharp, engaging copy in a variety of voices and formats, ensuring it captures the brand’s unique personality.
- Manage day-to-day content for client websites and social media channels.
- Collaborate with designers and account teams to create integrated and impactful brand campaigns.
- Contribute innovative ideas for brand storytelling and actively participate in creative brainstorms.
- Present content concepts and strategies to clients, articulating the creative vision behind the work.
Requirements
- 3–5 years of content strategy experience, with a focus on consumer brands, CPG, or lifestyle sectors.
- A strong portfolio that demonstrates creative flair, a clever and engaging writing style, and a distinct consumer-focused voice.
- The versatility to write effectively across different formats, from short-form social media to long-form articles and press materials.
- Experience developing content for brand websites and managing social media channels.
- Knowledge of SEO and AI search principles and how to apply them to content.
- Excellent collaboration skills and the ability to work with creative teams to produce compelling brand content.
- A proactive and organized approach to managing content workstreams from concept to completion.
- Client-facing experience with the ability to articulate creative concepts and content strategy.
Nice to Have
- Agency experience is preferred.
Work Arrangement
Remote (City/Region) — New York
Additional Information
- Equal Opportunity/Affirmative Action employer: Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
