Singtel is looking for a Manager to define and implement our Consumer Mobile lifecycle marketing strategy. In this role, you will drive customer engagement, maximize customer lifetime value, and deliver revenue growth through data-driven and AI-enabled approaches focused on retention and uplift.

What You'll Do

Maximize customer value and achieve revenue and key driver targets, including retention and uplift.
Plan and execute targeted lifecycle campaigns, translating customer insights and data into actionable next steps and measurable outcomes.
Design, coordinate, and execute data-driven, multi-channel marketing campaigns using the latest AI-enabled capabilities.
Collaborate with cross-functional teams (Customer Solutions, Customer Service, Analytics & Insights) to develop targeted campaign strategies and identify value creation opportunities.
Coordinate campaign timelines, ensure accurate targeting and timely deployment, and manage smooth end-to-end execution using marketing platforms like Oracle Marketing Cloud.
Apply a data-led approach to day-to-day campaign management.
Collaborate closely with the AI & Data Science team to leverage AI-enabled capabilities such as advanced segmentation, predictive modeling, real-time decisioning, and personalized content.
Implement automated engagement flows, improve targeting precision, and enhance campaign effectiveness.
Track, report, and analyze campaign performance against established KPIs.
Provide regular performance reporting and actionable insights to drive continuous optimization of campaigns, processes, and customer communication.

What We're Looking For

Degree in Marketing, Business Management, or Economics.
3-5 years of experience in Customer Lifecycle Marketing, Marketing, or as a Business Analyst.
Proficient in Power BI and the Microsoft Office suite.
Familiarity with MarTech solutions (as a user), market research, and statistics.