Lovevery is looking for a Senior Influencer Marketing Specialist to build brand awareness and drive growth & revenue through influencer partnerships. You will own the entire process at a mission-driven company focused on supporting parents and early childhood development.
What You'll Do
- Source and vet influencers aligned with Lovevery's brand values and the parenting space.
- Manage all influencer communications from initial outreach to long-term relationship building.
- Stay updated on celebrity and influencer life events to connect authentically.
- Maintain an organized internal database of influencer relationships.
- Develop and manage influencer affiliate programs using tools like Grin.
- Drive the success of TikTok Shop affiliate initiatives.
- Secure creators for organic and paid social channels, negotiating deals.
- Monitor influencer activity, track key KPIs, and source/tag UGC.
- Create and present analytical reports on social media activity and ROI.
What We're Looking For
- 3–4 years in marketing for a childhood, lifestyle, or fashion brand.
- Bachelor’s Degree.
- Passion for parenthood and early childhood development.
- Deep empathy for parents and understanding of the parenting community on social media.
- Natural proficiency in social media with an intuitive sense for trends, celebrities, and influencers.
- Proven experience with influencer affiliate programs and tools like Grin.
- Knowledge of paid social tactics such as boosting and whitelisting content.
- Exceptional organizational and project management skills with keen attention to detail.
- Customer-facing experience and strong relationship management abilities.
- In-depth understanding of social analytics, listening tools, and marketing platforms.
- Creative and resourceful mentality; able to connect authentically through DMs.
- Goal-oriented and data-driven with strong analytical skills.
- Forward-thinking with ability to create scalable processes.
- Brand-savvy with deep understanding of Lovevery brand and parenting space.
- Strong communicator for influencer interactions and team collaboration.
Nice to Have
- Sales experience.
- Background in influencer seeding programs.
- TikTok Shop affiliate program experience.
Technical Stack
- Grin for influencer affiliate program management.
Benefits & Compensation
- Salary: $48,000 to $55,000.
- Competitive benefits and stock option package.
- 3 weeks PTO in year 1 + 14 paid holidays.
- 4 months maternity leave and 2 months parental leave.
- Any equipment needed to get the job done.
- Free/discounted Lovevery products.
Work Mode
This is a local position based in Boise, Idaho.
Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions are based on business needs, job requirements, and individual qualifications.
