Responsibilities
- Segment the client's market and define their Ideal Customer Profile (ICP) – the targeting framework that guides all go-to-market activities.
- Develop a positioning & messaging strategy that makes the client easy to remember and easy to buy.
- Create internal and external alignment on the strategy, delivered as a GTM activities & strategy alignment document, a market segmentation & ICP definition, and a positioning & messaging framework.
- Build a bespoke LinkedIn content strategy that ties the LinkedIn motion to business goals – with a strong content narrative, thought-leadership positioning, and clear content pillars that ensure consistency and relevance.
- Stand up a structured content operations system covering content creation, approval, distribution, and repurposing.
- Optimize LinkedIn profiles so they build trust and convert visitors.
- Automate LinkedIn ICP network expansion as well as the capturing, enrichment, and connecting of profile engagers.
- Set up and manage LinkedIn Thought Leader Ads to amplify the best-performing content directly to the client's ICP – extending reach and demand beyond the organic network.
- Run bi-weekly content calls to draw out each client's expertise, stories, and point of view as raw input for ideas.
- Turn those calls into clear content outlines, then write content that carries their ideas, attracts the people they want to reach, supports their business goals, and reads as if they wrote it themselves.
- Keep communication smooth and timelines on track across every account you run.
- Build monthly performance reports so clients always know how their content – and their pipeline – is developing.
Requirements
- Deep LinkedIn-as-GTM expertise: organic content, network expansion, and Thought Leader Ads.
- A client-facing consulting presence: you can meet an executive at eye level and own the relationship, not just execute tasks.
- A solid grasp of positioning and ICP, and the judgment to match the right thought leader to the right audience.
- Excellent writing in German and English.
- Entrepreneurial drive, strong project management, comfortable with AI tools.
Benefits
- Building and co-shaping DACH's leading Pipeline, Sales & HubSpot agency
- Working with a manageable number of focused clients (4–6 simultaneously)
- Positioning as a specialist expert in the B2B sales landscape
- 90% remote work and fast decision-making processes
- Performance-based compensation based on results
- Professional development budget of up to 5,000 CHF annually
Work Arrangement
Remote (Worldwide)
Additional Information
- Professional development budget of up to 5,000 CHF annually
