salesplaybook
Berlin, Germany

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About salesplaybook
<p><strong>About SalesPlaybook:</strong> DACH&#39;s #1 Pipeline, Sales &amp; HubSpot agency for B2B Software companies (10-200 FTEs). We help B2B entrepreneurs scale revenue quickly and efficiently by operating marketing &amp; sales like a revenue factory—effective, repeatable, predictable, and efficient.</p> <h2 id="tasks">Tasks</h2> <p>As a Junior GTM Engineer, you&#39;ll lead client projects alongside our lead consultants, building signal-based outbound pipelines for B2B DACH clients with mid-high touch sales motions. You&#39;ll architect automation systems using tools like Clay, Smartlead, and Lemlist.</p> <p>Important: We are not looking for someone who builds large lists for mass outbound, but primarily small, precise lists of the total addressable market for High-Touch and Dedicated-Touch motions that focus on routing signals rather than automated outreach.</p> <ul> <li>TAM Sourcing: Accurate sourcing of total addressable markets (TAM), including accounts and buyer personas based on clear requirement inputs</li> <li>Campaign Operationalization &amp; Monitoring: Design and operationalize campaigns based on the Total Addressable Market, including signal routing and lead qualification workflows</li> <li>Performance Analytics &amp; Reporting: Monitor campaign health, A/B test messaging, and optimize based on performance data (e.g., open/reply rates, meeting rates, pipeline attribution)</li> </ul> <h2 id="requirements">Requirements</h2> <ul> <li>Experience with Clay and outbound tools (Instantly, Lemlist, Smartlead)</li> <li>Hands-on experience with list building using Clay, Apollo, Sales Navigator, and AI Agents</li> <li>Hands-on experience with LLMs (GPT, Claude, Perplexity) for content personalization and data enrichment</li> <li>Self-starter with strong analytical skills and attention to detail</li> <li>Strong English communication skills</li> </ul> <p>Nice to Have</p> <ul> <li>Basic understanding of RevOps and GTM strategies</li> <li>Basic understanding of CRM systems (HubSpot preferred) and data hygiene practices</li> <li>Proficiency with automation platforms (Make.com, N8n, Zapier)</li> <li>Experience with API integrations and webhooks</li> <li>B2B SaaS experience</li> <li>Builder mindset with proven side projects or tool builds</li> <li>Strong German communication skills</li> <li>Experience with intent data platforms and sales intelligence tools</li> </ul> <h2 id="benefits">Benefits</h2> <ul> <li>Building and co-shaping DACH&#39;s leading Pipeline, Sales &amp; HubSpot agency </li> <li>Working with a manageable number of focused clients (4-6 simultaneously)</li> <li>Positioning as a specialist expert in the B2B sales landscape</li> <li>90% remote work and fast decision-making processes</li> <li>Performance-based compensation based on results</li> <li>Professional development budget of up to 5,000 CHF annually</li> </ul>