Homebase is hiring a Lifecycle Marketing Manager (Hybrid)

Homebase is hiring a Lifecycle Marketing Manager to own strategy and execution for full-funnel customer journeys. You’ll design, launch, and optimize multi-channel campaigns that drive engagement, activation, and lifetime customer value.

What You'll Do

• Build and launch lifecycle campaigns across email, push, SMS, and in-app messages.
• Develop segmentation and personalization strategies rooted in customer journey mapping.
• Run always-on growth experiments to drive activation, conversion, and lifetime customer value.
• Track performance against KPIs, extract insights, and share learnings broadly.
• Document processes, streamline workflows, and enable cross-team alignment.
• Contribute lifecycle insights in cross-team discussions and help shape customer engagement.
• Use emerging AI tools to accelerate workflows and personalize at scale.

What We're Looking For

• 3+ years of hands-on experience in lifecycle marketing, executing campaigns across multi-channel surfaces.
• Experience with cross-channel marketing automation platforms (Iterable or equivalent).
• Experience with collaboration/project management tools (e.g., Jira).
• Experience with analytics platforms (e.g., Looker, Amplitude).
• Ability to interpret data, design structured experiments, and clearly communicate insights to stakeholders.
• Strong project management and prioritization skills with ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills with ability to simplify complex ideas and adapt messaging for different audiences.
• Ability to collaborate in the office on Tuesdays and Wednesdays.

Nice to Have

• Familiarity with CRM systems (e.g., Salesforce).
• Familiarity with email service providers (e.g., SendGrid).
• Familiarity with in-app messaging tools (e.g., CommandAI).
• Familiarity with AI-powered productivity/personalization tools (e.g., ChatGPT, Claude).

Technical Stack

• Iterable
• Jira
• Looker
• Amplitude
• Salesforce
• SendGrid
• CommandAI
• ChatGPT
• Claude

Team & Environment

You will report to the Hiring Manager, Darin T.

Benefits & Compensation

• Stock options
• 401(k) with 4% match
• Medical, dental, and vision coverage
• FSA options
• Unlimited PTO (salaried) + company holidays
• Up to 12 weeks of paid parental leave (after 6 months of service)
• Life insurance
• Short/long-term disability coverage
• Work From Anywhere Month + meeting-free weeks yearly
• Meals provided
• Commuter benefits
• Team offsites
• Customer Days

Work Mode

This is a hybrid role.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status.