About the Role
The individual in this role will design and execute marketing initiatives that guide users through every stage of their journey, using behavioral insights and automation to improve long-term engagement and product adoption.
Responsibilities
- Develop and manage automated email sequences that support user onboarding and continued engagement
- Use customer behavior data to identify key lifecycle moments and optimize touchpoints
- Collaborate with product and growth teams to align messaging with user milestones
- Build and refine segmentation strategies to deliver personalized content
- Monitor performance metrics such as conversion rates, churn, and feature adoption
- Lead A/B testing programs to improve campaign effectiveness
- Create lifecycle dashboards to track user progression and engagement trends
- Partner with design and copy teams to produce compelling campaign assets
- Ensure compliance with data privacy standards across all communications
- Manage calendar planning for lifecycle campaigns across regions
- Analyze customer feedback to inform messaging adjustments
- Optimize re-engagement campaigns for inactive users
- Support the development of in-app messaging strategies
- Work with sales to align lifecycle efforts with expansion opportunities
- Lead reporting efforts for executive reviews on retention and engagement
Benefits
- Comprehensive health insurance coverage
- 401(k) retirement plan with company matching
- Unlimited paid time off policy
- Home office stipend for remote employees
- Annual learning and development allowance
- Parental leave for new parents
- Equity compensation in the company
- Monthly wellness reimbursement
- Flexible vacation and holiday schedule
- Employee resource groups and inclusion initiatives
Compensation
Competitive salary and equity package
Work Arrangement
Remote with flexible hours
Team
Part of the marketing team focused on customer engagement and retention
Our Values
- We prioritize trust and transparency in every customer interaction
- We move quickly and learn from real-world results
- We believe in giving team members autonomy and ownership
- Collaboration is central to how we solve problems
- We are committed to building inclusive processes and teams
Growth Opportunities
- Regular career development conversations
- Internal mobility across departments
- Access to industry conferences and training
- Mentorship programs for professional growth
- Leadership development for high performers
Available for qualified candidates
