Jasper is hiring a Lifecycle Marketing Manager

Jasper is looking for a Lifecycle Marketing Manager to drive pipeline and revenue through intelligent email marketing and full-funnel lifecycle programs. This hands-on, strategic role requires a modern, AI-powered approach to email and lifecycle marketing, with a strong understanding of CRO and a performance-driven mindset.

What You'll Do

• Own outbound and nurture email programs for prospects and open opportunities.
• Build segmented, AI-personalized nurture tracks based on funnel stage, persona, and behavioral intent.
• Develop re-engagement campaigns that accelerate lead-to-MQL and opp-to-close conversion.
• Run A/B tests across subject lines, send times, dynamic content, and calls-to-action using CRO principles.
• Track performance and report on campaign influence on pipeline creation and sales velocity.
• Design and optimize onboarding, retention, and expansion campaigns to deepen product adoption and customer value.
• Partner with Customer Success and Product Marketing to deliver targeted communications for upsell, cross-sell, renewals, and advocacy.
• Use behavioral signals and AI to proactively engage customers at key lifecycle moments.
• Improve key customer metrics including onboarding completion, product adoption, NRR, and churn.
• Use Jasper and other AI tools to accelerate content production and personalization.
• Apply AI for campaign timing, dynamic segmentation, and predictive engagement modeling.
• Continuously test and refine campaigns using AI-driven insights and performance data.

What We're Looking For

• 4 to 6 years of B2B SaaS marketing experience.
• At least 2 years in lifecycle or email-specific roles.
• Strong experience running email programs for both new pipeline generation and post-sale lifecycle marketing.
• Track record of increasing email engagement, accelerating funnel performance, and boosting retention.
• CRO experience across email and landing page testing, optimization, and analysis.
• Strong analytical and communication skills.
• Comfort working independently in a fast-moving, remote-first environment.

Nice to Have

• Familiarity with AI tools and how they are transforming marketing workflows.

Technical Stack

• Jasper AI platform
• Other AI tools

Team & Environment

Sits on the Demand Generation and ABM team, reporting to the Senior Manager, Demand Generation & ABM.

Benefits & Compensation

• Compensation: $140,000 - $160,000 + equity grant participation.
• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families.
• 401(k) program with up to 2% company matching.
• Equity grant participation.
• Flexible PTO with a FlexExperience budget ($900 annually).
• FlexWellness program ($1,800 annually).
• Generous budget for home office set up.
• $1,500 annual learning and development stipend.
• 16 weeks of paid parental leave.

Work Mode

This is a remote position open to candidates in the Continental US.

We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.