Hi-Altitude Brands is seeking a Lifecycle Manager to own the development and ongoing management of our loyalty and rewards program, product review acquisition, subscriptions, and all factors impacting customer lifetime value. You will champion improvements across key performance indicators like retention, churn, and LTV for our health and wellness brands, reporting initially to the Chief Marketing Officer and later to the Director of E-commerce.
What You'll Do
- Own the end-to-end lifecycle marketing strategy and roadmap across email, SMS, loyalty, subscriptions, and post-purchase engagement.
- Translate company-level revenue, acquisition, and retention goals into clear lifecycle OKRs and quarterly execution plans.
- Develop sophisticated multi-channel automation workflows for onboarding, retention, product review acquisition, and re-engagement campaigns.
- Create personalized messaging sequences based on customer segments, behaviors, and lifecycle stages.
- A/B test subject lines, content, timing, pricing/discounts, and cadence to optimize key performance metrics.
- Build, launch, and continuously optimize a comprehensive loyalty and rewards program.
- Develop and execute a comprehensive product review acquisition strategy across multiple touchpoints.
- Establish industry benchmarks and organizational KPIs for all lifecycle initiatives.
- Regularly analyze and report on cohort data, retention curves, and revenue impact.
- Partner cross-functionally with product development, paid media, customer experience, and marketing teams.
- Partner with Product, E-commerce, and Paid Media teams to support lifecycle planning for new product launches.
- Develop lifecycle launch playbooks for new products, including early adopter targeting and review acceleration.
What We're Looking For
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3-5 years of hands-on experience developing and managing email/SMS lifecycle automated campaigns, driving retention, subscriptions, and lifetime value rates.
- 3-5 years developing and managing loyalty and rewards programs for an e-commerce company.
- 3-5 years managing a product review platform.
- Strong analytical skills with experience using Google Analytics, Excel, and/or BI tools like Power BI.
- Deep understanding of customer segmentation, personalization, and behavioral targeting.
- Exceptional written and verbal communication skills.
- Excellent organizational skills and ability to manage multiple projects simultaneously in a fast-paced environment.
- Must be comfortable building data-centric reports and presentations and presenting regularly.
Nice to Have
- Located in the Los Angeles area.
- Experience with Klaviyo, Shopify and Recharge.
- Experience in the health, wellness, beauty, or similar industry.
- Experience with Okendo, Yotpo, or similar loyalty/review platforms.
- 1-2 years of experience managing people/team.
Technical Stack
- Klaviyo, Shopify, Recharge, Okendo, Yotpo
- Google Analytics, Excel, Power BI, BigQuery, Funnel.io, Looker Studio
Team & Environment
You will be a key member of the marketing team, initially reporting to the Chief Marketing Officer and ultimately to the Director of E-commerce. The culture is dynamic, fast-paced, and collaborative, focused on improving customers' lives.
Benefits & Compensation
- Salary: $120,000 - $140,000 annually
- Fully remote position
- Flexible time off + 9 annual company holidays
- Paid birthday vacation day
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- 3% Employer contributions to 401(k) regardless of employee participation
- Matching charitable contributions up to $2,500/year
- $1,200 annual Work from Home stipend
- Employee recognition and rewards program
- Calm app subscription
- Pet insurance
- Free monthly employee product samples and team discounts
- Employee Referral Program
- Professional development fund
Work Mode
This is a fully remote position open globally.
Hi-Altitude Brands is an equal opportunity employer.
