Every is looking for a Leading Marketing Manager to spearhead our brand presence and growth in the DACH region. You will be the strategic lead for marketing across Germany, Austria, and Switzerland, crafting data-driven campaigns that resonate locally while collaborating with international teams. This is a key leadership role based in Berlin, driving visibility, engagement, and sustainable business growth.
What You'll Do
- Lead, manage, and develop the marketing team including Brand, Social Media & Influencer, PR and Design across the DACH region.
- Mentor and guide team members to ensure their professional growth and align their contributions with the overall business strategy.
- Develop and execute tailored marketing strategies to increase brand visibility and engagement within the DACH region.
- Define and track key performance indicators (KPIs) specific to the DACH market, using data-driven insights to optimize campaigns.
- Enhance brand recognition and loyalty within the DACH demographic through targeted campaigns and outreach efforts.
- Conduct and evaluate market studies to make informed decisions and adapt strategies for the DACH region.
- Strengthen collaboration between the local team and the international marketing team, ensuring alignment in goals and communication.
- Possess a strong understanding of how different marketing channels (digital, retail media, print, social media, etc.) work in the DACH region and how to leverage them effectively.
- Apply strategic thinking to anticipate market trends, challenges and opportunities, ensuring long term success in the region.
- Partner with local agencies and freelancers to execute localized campaigns and initiatives effectively.
- Implement training and development programs to upskill the marketing team, ensuring continuous improvement in marketing practices and team performance.
- Execute global initiatives and adapt them to local market.
What We're Looking For
- Beyond 2 years of leadership experience in leading several marketing teams and developing comprehensive marketing strategies for the DACH region or similar markets.
- Strong understanding of FMCG market, retail industry, media planning and digital marketing.
- Exceptional leadership and communication skills, with the ability to motivate and collaborate with diverse teams across different markets.
- Analytical mindset with the ability to track performance metrics and make data-driven decisions.
- Experience managing multi-channel marketing campaigns and working in agile environments.
- Creativity, proactivity, and the ability to innovate in fast-paced settings.
- Familiarity with KPIs and performance metrics related to sales-driven marketing campaigns.
Team & Environment
You will lead the marketing team including Brand, Social Media & Influencer, PR and Design across the DACH region. We are a diverse and passionate team of beauty enthusiasts from across the globe, dedicated to creating an inclusive, supportive workplace where everyone feels valued. We embrace creativity, collaboration, and bold ideas, encouraging our team members to think outside the box and grow both personally and professionally.
Benefits & Compensation
- Varied daily work routine with opportunities to tackle new challenges and grow in a diverse and dynamic workplace.
- Shape our brands by contributing ideas, expertise, and enthusiasm to drive the success of Cosmo Beauty Brand House and other product brands.
- Free drinks, exciting social events, and opportunities to connect with beauty enthusiasts and industry leaders.
- Amazing deals on our products, including the opportunity to test cosmetics with our free onboard cosmetic and nail artist.
- Access to public transport or monthly spending card (company sponsored BVG card or EdenRed card).
Work Mode
This role is based locally in Berlin, Germany.
Every is an equal opportunity employer.
