American Lebanese Syrian Associated Charities (ALSAC) is seeking a Lead Writer for Enterprise Content. In this senior role, you will tell powerful stories and shape narrative foundations to increase St. Jude brand awareness and fundraising across major marketing campaigns.
What You'll Do
- Serve as a lead writer producing high-quality, audience-focused storytelling and narrative frameworks across platforms and mediums.
- Execute ideas assigned by senior leadership and independently originate impactful story concepts for enterprise-level marketing campaigns.
- Repurpose and adapt content across programs and platforms to maximize efficiency and reach.
- Collaborate with writers across the organization on story structure, writing technique, interviewing, ideation, and digital storytelling tools.
- Provide ongoing feedback and support to enhance the organization’s overall storytelling capability.
- Partner with team leadership and cross-functional marketing teams to plan and execute ambitious content strategies for major events and initiatives.
- Support storytelling around major news and institutional updates related to St. Jude and ALSAC.
- Identify and develop new storytelling approaches and narrative genres to reach broader and more diverse audiences.
- Support experimentation with new formats, including live storytelling, podcasting, and interactive graphics.
- Work closely with Patient Engagement, audience planners, video teams, and photography for a cohesive, integrated approach to enterprise storytelling.
- Shape content using audience insights and performance data to ensure stories remain relevant, mission-aligned, and audience-centered.
- Develop narratives that accurately reflect and elevate scientific and medical advancements from St. Jude.
- Serve as editor for special projects or provide backup editing support as needed.
- Support and collaborate on narrative and content efforts across all teams and departments throughout the enterprise.
- Monitor and research storytelling practices across journalism, brand publishing, and peer nonprofits.
- Become an expert in the St. Jude/ALSAC brand and strategic positioning.
- Use analytics to refine storytelling strategies, improve donor acquisition and conversion, and test new storytelling styles and formats.
- Experiment with emerging channels and storytelling technologies and participate in innovation initiatives.
What We're Looking For
- Bachelor’s degree.
- Minimum 10 years of experience in reporting, writing, or a similar field, particularly in digital environments.
- Extensive knowledge of journalistic-style reporting, writing, and editing.
- Strong understanding of social media, public relations, and integrated communications.
- Ability to understand complex written and verbal instructions.
- Excellent analytical and problem-solving skills.
- Highly organized with the ability to multitask and work under tight deadlines.
- Strong command of English grammar, spelling, and usage; proficiency with AP Style.
- Detailed knowledge of communication tools and mediums, including digital platforms.
- Understanding of industry trends and digital tools that enhance communications.
- Experience developing national campaigns and content initiatives with measurable results.
- High level of understanding of communications law and copyright considerations.
- Exceptional interpersonal, diplomatic, and negotiation skills.
- All applicants must attach a narrative writing sample as part of their application.
Nice to Have
- Journalism degree.
Team & Environment
Serves as a senior writer on the Enterprise Creative and Content Team. Works closely with the Director of Writing.
Benefits & Compensation
- Core Medical Coverage: low cost low deductible Medical, Dental, and Vision Insurance plans.
- 401K Retirement Plan with 7% Employer Contribution.
- Exceptional Paid Time Off.
- Maternity / Paternity Leave.
- Infertility Treatment Program.
- Adoption Assistance.
- Education Assistance.
- Enterprise Learning and Development.
Work Mode
This is a hybrid position based in Memphis, TN.
ALSAC is an equal employment opportunity employer.






