Role Overview
Lead the development and execution of integrated marketing strategies to drive brand visibility and product growth across global markets. This position plays a central role in shaping both digital and traditional marketing efforts, working directly with senior leadership to align campaigns with company objectives.
Key Responsibilities
- Design and implement comprehensive marketing plans across multiple channels, including digital, social media, and offline initiatives
- Supervise a hybrid team of marketing professionals, including designers, writers, and assistants, both on-site and remote
- Enhance digital presence through targeted social media, SEO, SEM, and online advertising strategies
- Lead end-to-end product launches, from concept to execution, including packaging and promotional assets
- Coordinate trade show participation, from planning to on-site management
- Cultivate relationships with media partners and retail marketing departments
- Recruit and mentor marketing interns to support team capacity
Qualifications
- 4–7 years of marketing experience, or a Master’s degree with 2–3 years of relevant work background
- Proven experience in retail marketing, product rollouts, and event coordination
- Strong proficiency in digital marketing tools, including SEO, PPC, A/B testing, and online advertising platforms
- Advanced skills in Windows, MS Office, email, and web-based applications
- Exceptional attention to detail, organizational ability, and time management
- Ability to manage multiple priorities under tight deadlines
- Must be authorized to work in the United States and pass a standard background screening
Work Environment
This is an onsite role requiring a minimum of 40 hours per week, with flexibility to accommodate after-hours demands as needed. The ideal candidate thrives in a high-velocity, precision-focused culture that values sharp thinking, reliability, and digital fluency.
