AlexStaff Agency is hiring a Lead User Acquisition Manager (B2C) to spearhead the growth of a new desktop game launcher for a global data platform. You will be responsible for leading the performance marketing strategy to acquire users at scale.
What You'll Do
- Own the performance strategy to grow users for the desktop game launcher.
- Run end-to-end campaigns across Google, YouTube, Meta, TikTok, Telegram, Reddit, Discord, and Twitch.
- Rapidly test hypotheses, creatives, and targeting to find scalable winners.
- Optimize CPA/CPI toward installs and early retention.
- Set up tracking, build funnels, and optimize the user journey to lift conversion and reduce churn.
- Partner with Product to align marketing with goals and value propositions.
- Analyze performance and report on CAC, LTV, ROI, and retention.
What We're Looking For
- 10+ years of proven experience in performance marketing for B2C software.
- Hands-on expertise with Google Ads, YouTube, Meta, and TikTok.
- Strong track record driving traffic from Tier-1 geos (US, UK, Germany, France).
- Advanced analytical skills and proficiency with marketing analytics tools for tracking and optimization.
- Experience building and optimizing CPA/CPI campaigns.
- English C1+ proficiency.
Nice to Have
- Experience with Telegram, Reddit, Discord, or Twitch.
- Experience with micro- and nano-influencer marketing in the gaming niche.
- Experience collaborating with indie game developers and small studios.
- Experience with affiliate or arbitrage traffic.
Technical Stack
- Google Ads, YouTube, Meta, TikTok
- Telegram, Reddit, Discord, Twitch
- Marketing analytics tools
Benefits & Compensation
- Competitive salary package based on experience and location.
- Opportunity to work on a product in the dynamic gaming industry.
- Flexible B2B contract format.
- Work-life balance and remote-friendly environment.
- High level of ownership and autonomy.
- Direct impact on business growth and marketing strategy.
Work Mode
This is a remote, global position open to candidates in Europe and North America.
