Lead the Tonal sales and marketing entry into the healthcare channel
Own go-to-market strategy for healthcare-focused products and initiatives
Develop compelling positioning, messaging, and value propositions tailored to healthcare buyers and stakeholders
Partner with sales to create trade show, field sales, sales journey, nurture and enablement materials, playbooks, and competitive insights that drive pipeline and conversion
Partner with the E-commerce team to build a compelling Tonal Healthcare website and assets to tell the story and drive and capture demand.
Collaborate with product teams to influence roadmap priorities based on market and customer insights
Conduct market research and competitive analysis to identify trends, opportunities, and threats
Define and track KPIs to measure marketing effectiveness and contribution to revenue
Work cross-functionally with demand gen, content, and clinical teams to ensure consistent messaging across channels

8+ years of product marketing experience
Strong understanding of healthcare buyer personas (providers, payers, health systems, etc.)
Experience building GTM strategies for products in HIPAA-compliant environments within healthcare ecosystems such as providers, employers, or payers
Strong understanding of clinical workflows, patient engagement, and healthcare provider tools
Proven track record of developing GTM strategies that drive measurable revenue impact
Excellent communicator with the ability to simplify complex concepts for different audiences
Collaborative, data-driven, and comfortable working in a fast-paced environment

Background in healthcare, health tech, or a related industry strongly preferred
Experience launching digital therapeutics or clinical-grade consumer health products
Familiarity with healthcare interoperability standards such as FHIR or HL7
Experience working with clinical research or outcomes studies
Background in healthcare, biomedical engineering, or related fields

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity.
Accommodation requests can be sent to accessibility@tonal.com.

Tonal is hiring a Lead Product Marketing Manager, Healthcare