About the Role
This position leads the development and execution of product marketing strategies for commerce offerings. The role involves shaping messaging, enabling sales teams, and driving market awareness through data-informed campaigns that connect product value to customer outcomes.
Responsibilities
- Define go-to-market plans for new and existing commerce products
- Develop messaging frameworks that resonate with target audiences
- Collaborate with product management to translate features into customer benefits
- Lead cross-functional alignment between marketing, sales, and product teams
- Conduct market research to identify customer pain points and competitive dynamics
- Create sales enablement tools including battle cards and pitch decks
- Produce product positioning that differentiates in the marketplace
- Manage product launches from planning through execution
- Support demand generation initiatives with targeted content
- Analyze customer feedback to refine marketing strategies
- Track campaign performance and optimize based on insights
- Represent the voice of the customer within product discussions
- Develop case studies and success stories to illustrate product impact
- Maintain deep understanding of the digital commerce landscape
- Align regional marketing efforts with global strategy
- Work with design teams to ensure brand consistency
- Coordinate with external partners when applicable
- Present product updates to internal stakeholders
- Stay current on industry trends and emerging technologies
- Contribute to long-term marketing roadmap planning
Nice to Have
- Experience in AI-driven technologies
- Background in enterprise software solutions
- Prior work with data-driven personalization platforms
- MBA or advanced degree
- Certifications in digital marketing or product management
Compensation
Competitive salary with performance incentives
Work Arrangement
Hybrid remote work model
Team
Product Marketing team within a global software organization
Why This Role Matters
This position plays a critical role in shaping how commerce solutions are perceived in the market. By connecting product capabilities to real-world customer outcomes, the role directly influences sales success and brand positioning.
What You’ll Achieve
You will lead high-impact product launches, develop messaging that resonates across regions, and equip sales teams with tools that drive conversions. Success is measured by market adoption, customer engagement, and revenue contribution.
Available for qualified candidates
