Housecall Pro is hiring a Lead, Performance Marketing to drive the strategy, execution, and optimization of paid acquisition initiatives across multiple digital channels. You will own campaign planning and performance management for key growth levers and play a pivotal role in achieving company growth targets.
What You'll Do
- Own execution, optimization, and performance across key paid marketing channels, including Google Ads, Directories, and new platforms
- Design and execute creative, audience, and bidding tests to optimize return on ad spend (ROAS) and customer acquisition cost (CAC)
- Develop and manage a performance roadmap that prioritizes high-impact experiments and long-term channel scaling
- Leverage AI tools and automation to improve campaign efficiency, reduce manual work, and accelerate testing velocity
- Collaborate cross-functionally with analytics, lifecycle, and content teams to align campaigns with broader funnel goals
- Analyze performance data from internal and third-party sources to uncover insights and drive strategic recommendations
- Lead the development of new audience segmentation strategies and targeting initiatives to improve campaign relevance and personalization
- Champion creative innovation by working closely with design and brand to develop and test high-performing ad concepts
- Proactively identify areas for workflow optimization and implement process improvements to elevate marketing operations
- Contribute to budget planning, forecasting, and reporting efforts, ensuring alignment with growth goals and efficient resource allocation
What We're Looking For
- 4 years of hands-on experience in performance marketing with a focus on paid search and other Google properties
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
- Advanced proficiency in Google Ads, Meta Ads, Google Tag Manager, and Google Analytics 4 (GA4)
- Strong quantitative skills and experience working with campaign data to optimize performance
Nice to Have
- Experience with Google Ads Scripts or API integrations
Technical Stack
- Google Ads
- Meta Ads
- Google Tag Manager
- Google Analytics 4 (GA4)
- AI tools
Team & Environment
You will collaborate cross-functionally with product marketing, brand, analytics, and lifecycle teams.
Benefits & Compensation
- Compensation: $93,500 - $110,000 + equity: Eligible to participate in Housecall Pro’s equity plan
- Medical, dental, vision, life, disability insurance
- 401(k)
- Paid holidays
- Flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup
- Monthly tech reimbursements
Work Mode
This role operates in a global work mode.
Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law.
