About the Role
This role leads marketing analytics initiatives, translating complex data into actionable strategies that drive client success and campaign effectiveness across diverse therapeutic areas.
Responsibilities
- Direct the development and execution of marketing analytics plans for client campaigns
- Translate complex data sets into clear, strategic recommendations for non-technical stakeholders
- Manage timelines and deliverables for analytics projects across multiple teams
- Collaborate with cross-functional groups to align analytics with campaign goals
- Identify trends in consumer behavior and market dynamics using quantitative methods
- Design and implement measurement frameworks to evaluate marketing performance
- Support the creation of dashboards and reporting tools for real-time insights
- Ensure data accuracy and integrity across all analytical outputs
- Mentor junior analysts in best practices for data interpretation and visualization
- Lead client-facing presentations of analytical findings and strategic implications
- Integrate feedback from stakeholders to refine analytical approaches
- Apply statistical techniques to assess campaign effectiveness and ROI
- Maintain awareness of industry trends in digital marketing and healthcare analytics
- Use analytics platforms and business intelligence tools to extract insights
- Develop segmentation models to target specific audience behaviors
- Evaluate media mix performance across digital and traditional channels
- Support optimization of paid media campaigns through data-driven adjustments
- Conduct A/B testing and multivariate analysis to inform creative strategy
- Ensure compliance with data privacy standards in all reporting activities
- Coordinate with external vendors and data providers when necessary
- Document methodologies and assumptions for transparency and reproducibility
- Balance strategic vision with tactical execution in fast-paced environments
- Drive continuous improvement in analytics processes and tools
- Respond to ad-hoc data requests from internal and client teams
- Promote data literacy across teams through training and guidance
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid
Team
Collaborative team environment with cross-functional partners in analytics, strategy, and client services
Why Join Us
- Opportunity to work on innovative health campaigns with measurable impact
- Supportive culture that values professional growth and work-life balance
- Exposure to diverse clients and therapeutic areas in healthcare
Work Environment
- Flexible work model combining remote and in-office collaboration
- Collaborative teams using modern tools and agile workflows
- Commitment to inclusion and diverse perspectives
Available
