Real Chemistry / 21GRAMS is hiring a Lead Marketing Analyst

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. Real Chemistry is seeking a Lead Marketing Analyst to join our Integrated Intelligence team. This role is responsible for contributing to a breadth of marketing analytics topics, leveraging data across marketing, digital experiences, customer platforms, omnichannel experiences, and technology ecosystems to generate meaningful insights and inform strategic decision making. You will be responsible for contributing to ongoing reporting, managing project timelines and developing initial insights and findings from analysis of program performance data. You will work in partnership with senior leads to deliver standard and ad-hoc analyses across integrated digital campaigns, communicating results to internal and external clients with an emphasis on providing actionable insights from the data. Integrated Intelligence (or I2) is the practice formerly known as Analytics. We changed our name to more closely identify with the innovative work we do beyond just data analysis. We integrate across data sources, functions, methodologies, and technology, and we’re providing intelligence because our data leads to insights and our insights lead to action. And when you put those two things together, we are exponentially better at helping our clients make critical business decisions. This is a hybrid role, based in any of our US offices—including Boston, Chicago, Carmel, Lambertville, New York, or Wilmington—or remotely within the US, depending on team and business needs. Qualifications: • 3-5 years of direct Marketing Analytics Experience • Understanding of omnichannel measurement and analytics, including how integrated marketing, digital experiences, and technology ecosystems work together to drive performance across the customer journey, as well as martech ecosystems • Strong experience in cross-channel reporting, including quantitative performance of KPIs and performance benchmarks and qualitative insight generation, drawing inferences to inform actionable recommendations • Familiarity working with a range of marketing, digital, and customer data sources, such as web analytics, CRM, marketing platforms, and enterprise data systems. • Familiarity with digital media and martech data sets such as AdWords, DoubleClick, Trade Desk, Google Analytics, Facebook and Salesforce • Familiarity with healthcare specific datasets such as claims, specialty pharmacy, and Veeva (strongly preferred) • Experience in data management and automated reporting solutions such as Power BI or Tableau • Basic understanding of data modeling principles • Strategic approach to measurement and reporting with a lens towards actionable insights Core Responsibilities: • Assists in the day-to-day analytics relationships with account and activation teams, executing ongoing and ad-hoc requests • Develop reporting deliverables with accurate data and initial insights and recommendations for internal team review • Assist in training junior resources in digital marketing and measurement as well as report creation and insight development process • Present findings in professional manner to internal and external audiences • Participate in initiatives, collaborative efforts, and brainstorming sessions with internal teams • Experience defining and applying KPI frameworks, success metrics, and measurement methodologies across complex, multitouch customer journeys. • Proven ability to synthesize quantitative and qualitative data into clear insights and recommendations that inform decision making. • Comfort working across multiple data domains (e.g., marketing, product, web, CRM, sales, operations) to support holistic performance analysis.