Northern Tool + Equipment is looking for a Lead Generation Specialist to proactively identify, source, and validate new or inactive business opportunities via phone and email. In this remote role, you will ensure a consistent pipeline of Trades Pro customers by conducting in-depth research, executing targeted outreach, and collaborating closely with sales and cross-functional teams.
What You'll Do
- Source and build a consistent supply of qualified pro customers for assigned geographic markets.
- Proactively identify new customers through multiple sources including trade lists, permits, business registrations, associations, chambers of commerce, suppliers, community partners, and trade shows.
- Re-engage dormant or lapsed Trades Pro customers and surface underpenetrated customers with expansion potential.
- Conduct research to identify correct points of contact and develop targeted outreach strategies.
- Maintain clear market visibility and areas of opportunity through ongoing market mapping and coverage analysis.
- Execute a high level of cold calling, reactivation, and other lead generation strategies through outbound engagement via phone calls, emails, and social media.
- Validate and update lead contact information, confirm trade type, scope of work, location, and identify early buying signals.
- Ensure lead accuracy and maintain accurate records to prevent duplication, misrouting, or incomplete records.
- Coordinate seamless and timely handoff of qualified leads to sales partners.
- Represent Northern Tool + Equipment as a trusted business solutions provider promoting the company's reliability, reputation, and commitment to customer service.
- Conduct customer discovery conversations and needs analysis to understand buying habits and business opportunities.
- Collaborate with sales and cross-functional partners to plan and execute prospecting and market growth initiatives.
- Contribute to team performance through knowledge sharing, process improvement, and adoption of best practices.
- Consistently achieve daily activity and productivity targets, including call, email, and pipeline goals.
- Use data and insights to refine outreach strategies and improve prospect and customer engagement.
- Accurately document and maintain leads, customer profiles, discovery notes, and engagement history in CRM systems.
- Keep supervisor informed of important developments, communicate updates, and perform related work as assigned.
What We're Looking For
- Bachelor’s degree or relevant work experience.
Team & Environment
Your positive, professional, roll-up-your-sleeves-to-help attitude contributes to our winning culture and ensures we leave a lasting impression.
Work Mode
This is a remote position open to candidates in the following states: AR, FL, GA, IL, IA, KS, LA, MI, MN, MS, MO, NE, NC, OK, SC, SD, TN, TX, VA, WI.
Northern Tool + Equipment is an equal opportunity employer.
