The Lead Generation Campaign Manager will manage end-to-end lead generation campaign operations for AdPrime, a health-focused ad exchange platform under Newsweek. This role ensures disciplined execution, pacing, optimization, and compliance across multiple campaigns and partners, while supporting the Director of Lead Generation with data-driven insights and operational improvements.
What You'll Do
- Own the RFP pipeline: log RFPs, build proposals (CPA/CPC/CPM/hybrid pricing), maintain proposal tracking, conduct post-mortem analysis on lost bids.
- Build and manage Unbounce landing pages — duplication, tag/tracker implementation, URL management, creative swaps, demo submissions.
- Own the daily pacing sheet: MTD and yesterday's conversions/clicks, spend, margin, delivery flags (speed up / slow down), and resolution.
- Manage media partner relationships — hold partners accountable to delivery commitments, negotiate optimization strategies.
- Coordinate campaign launch readiness across client services, media partners, and internal teams — tags, approvals, reporting access.
- Produce weekly and monthly performance reports: delivery vs. goals, spend efficiency, margin health, audience-level reporting.
- Build and maintain operational playbooks and drive automation of pacing, reporting, and status tracking workflows.
What We're Looking For
- 3–5+ years in digital campaign management, ad operations, or media operations.
- Proven ability to manage 10+ concurrent campaigns across the full lifecycle.
- Experience with campaign platforms (LeadsPedia, Google Campaign Manager, or similar).
- Strong working knowledge of landing page builders (Unbounce, Instapage, Leadpages, or similar).
- Advanced Excel/Sheets — formulas, pivot tables, dashboards, pacing infrastructure.
- Deep understanding of CPA, CPC, CPM pricing and how each affects delivery, margin, and revenue.
- Experience managing media partner and vendor relationships.
- Strong written and spoken English; ability to deliver updates and structured recommendations and presentations.
Nice to Have
- Experience with lead generation in healthcare, pharma, financial services, education, or other regulated/high-consideration verticals.
- Familiarity with programmatic platforms (Throttle, Beeswax, The Trade Desk).
- Basic HTML/JavaScript literacy for tag placement and page structure.
- RFP response and IO management experience in digital media.
Technical Stack
- LeadsPedia
- Unbounce
- Adprime DSP
- Throttle
- Beeswax
- Excel/Sheets
Team & Environment
- Reports to the Director of Lead Generation
Benefits & Compensation
- Path to Senior Campaign Manager or Director-level role as the lead gen business scales and expands into new verticals.
- Direct partnership with the Director of Lead Generation on business strategy and pricing decisions.
Work Mode
Onsite in New York City
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.
