Delinea is seeking a Lead Channel Marketing Manager to act as the strategic architect of our global channel marketing strategy. This role defines the marketing direction across all partner types and works closely with senior leadership to execute a plan that drives partner-sourced revenue and ecosystem growth.
What You'll Do
- Define the global channel marketing strategy across all partner types and tiers.
- Align with the SVP, Global Channel & Alliances, theater channel leaders, and marketing leadership to prioritize initiatives and budgets.
- Lead annual and quarterly channel marketing planning and present progress to senior leadership.
- Design scalable, repeatable co-marketing programs (campaign kits, MDF playbooks, webinars, events) tailored by partner type, tier, and geography.
- Own the Delinea Partner Program narrative, structure, and communication plan.
- Oversee Partner Portal content strategy and partner-facing digital communications to ensure clear and consistent messaging.
- Direct and coordinate execution through the Channel Marketing Manager and collaborate with Field Marketing, Product Marketing, Enablement, and Events teams.
- Act as the single point of contact for partner-facing marketing initiatives, removing roadblocks and ensuring alignment.
- Measure KPIs for partner-sourced and influenced pipeline, define KPIs for MDF ROI, and program adoption.
- Analyze performance data, extract insights, and refine strategy for greater impact.
- Represent Delinea at partner councils, industry events, and webinars.
- Publish best practices, success stories, and internal guidance to elevate Delinea's presence in the channel ecosystem.
What We're Looking For
- 8–10 years in global channel or partner marketing in B2B SaaS or cybersecurity.
- 4+ years leading worldwide partner marketing programs.
- Expert knowledge of indirect sales models, partner program design, MDF management, and GTM motions for distributors, resellers, MSSPs, GSIs, and technology alliances.
- Proven track record designing and scaling co-marketing frameworks with measurable revenue and pipeline impact.
- Strategic thinker with hands-on execution skills, able to navigate ambiguity and influence across a matrixed organization.
- Exceptional communication and executive-level presentation skills.
Nice to Have
- Proficiency with PRM, marketing automation, and BI/reporting tools (Impartner and Salesforce preferred).
Team & Environment
This role partners closely with the SVP of Global Channel & Alliances and theater channel teams. You will direct and coordinate execution through the Channel Marketing Manager and cross-functional teams, reporting to the Vice President, Marketing – Channel, Content & Customer.
Benefits & Compensation
- Competitive salaries
- Meaningful equity and bonus program
- Full suite of medical, dental, and vision insurance
- Pension/retirement matching
- Comprehensive life insurance
- Employee assistance program
- Generous discretionary time off (DTO)
- Paid company holidays
- Paid leave for new birth, adoption, surrogacy, or foster-to-adopt primary caregivers
Work Mode
This is a global position.
Delinea is an Equal Opportunity and Affirmative Action employer and prohibits discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
