Responsibilities
- Collaborate with City Cast’s central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets
- Conceive of creative out-of-the-box marketing ideas, test them and capture their impact
- Helps ideate on swag or merch when needed for membership or marketing campaigns
- Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments
- Work with Executive Producer to identify regular opportunities to weave members into content across platforms
- Work with HQ membership team to develop special local member incentives such as locally designed artists prints
- Develop creative ideas for attracting, engaging, and retaining members
- Work with Executive Producer to develop the social media strategy and content plan across Instagram, TikTok, YouTube, and Reddit
- Handle all marketing and engagement aspects of the local social media strategy
- Coordinate with the central marketing team to execute giveaways and influencer campaigns
- Attend IRL events on City Cast’s behalf. When we're a host or sponsor, ensuring that our brand is visible and consistent with our style guide, and that our presence is highly engaging to potential audience
- Work in collaboration with the local Sales Executive to identify potential partnerships that blend sales and trade for mutual benefit
- Adapt national creative campaigns for local audiences across platforms
- Collect and create local content for marketing team to use in digital ads promoting City Cast Las Vegas
- Manage local PR outreach, building relationships with other local media outlets
- Plan and execute at least four member events per year with support from HQ membership team
- Manage local membership campaign execution, ensuring strong and compelling messaging across podcast, newsletter, and social
- Serve as the primary point of contact with the City Cast Las Vegas membership base, engaging and activating members at member events and in a closed chat group.
- Drive social community engagement daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
- Monitor all local audience-facing platforms and touchpoints to ensure consistency with City Cast’s brand, voice, and overarching marketing strategy
- Track, analyze, and share out social performance and growth metrics
Benefits
- excellent benefits
- annual salary range is $70,000 - $100,000, with the higher end reserved for senior-level candidates with significant experience
Work Arrangement
Remote (City/Region)
Team
Reports to: Executive Producer of City Cast Las Vegas
Additional Information
- This position is full-time, with excellent benefits.
- You must be local, though work will be primarily remote.
- City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions.
