Responsibilities
- Develop creative concepts and copy for a variety of media, including (but not limited to): paid and organic social posts, ads, PR materials, presentations, scripts, gifs, memes, infographics and more
- Write copy for a variety of social platforms, such as IG, TikTok, Twitter, LinkedIn, YouTube, Facebook, Twitch, Reddit, etc.
- Collaborate with art directors, designers, strategists, producers and other team members to bring ideas to life
- Translate product information and technical language into engaging customer-friendly copy
- Ability to adapt writing style and tonality to appeal to different audiences
- Edit and proofread copy for presentations and posts
- Present your own creative work internally to teammates
- Assist creative leads in organizing, attending and directing external agency partners in still and video production
- Ensure all creative adheres to brand guidelines
- Maintain strong working knowledge of product features and benefits
- Incorporate feedback from Creative Directors, teammates, clients and legal department with precision and a positive attitude
Requirements
- Must have a portfolio (may include spec work, college work and creative writing)
- Passion for creative writing, social media and digital-first thinking
- Fluent in the copy specifics of various social platforms including IG, TikTok, Twitter, LinkedIn, YouTube, Facebook, Twitch, Reddit, etc
- Ability to leverage AI tools to strengthen writing and optimize through GEO/SEO
- Self-motivated, organized and deadline-driven
- Great sense of humor that translates into meme, gif and social copy
- In tune with social trends and emerging techniques for storytelling and brand expression
- Passionate about health and wellness
- Willingness to push creative boundaries
- Able to prioritize and manage own time
- Strong decision-making skills
- Aptitude for being well organized
- Ability to multi-task and perform in a fast-paced, deadline-oriented environment
- Resourceful, entrepreneurial and inclusive
Nice to Have
- Bonus skills: content creation, community management and/or blogging
Additional Information
- Equal Opportunity/Affirmative Action employer
- Recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status
