Life360 is seeking a Senior Associate, International Growth Marketing to maximize performance in paid search and app store marketing and lead coordination of overall media planning across international markets. This role sits between the international marketing team and the global growth media team, focusing on demand conversion, funnel optimization, and portfolio analytics.
What You'll Do
- Partner with global growth on international funnel performance, uncover drop-off points, and design tests to improve conversion rates from paid search, app store search, and other performance marketing channels.
- Collaborate to build and iterate on high-impact global conversion experiences.
- Help build and maintain a strong pipeline of experiments across creative, targeting, and conversion experiences.
- Develop frameworks for assessing channel quality, LTV/CAC efficiency, and incremental impact by region and audience segment.
- Input to forecasting, dashboards, and reporting systems to track global demand conversion KPIs and media ROI.
- Partner with integrated marketing on media coordination and planning, leading on the internal communication and reporting.
- Standardize media reporting across countries, creating efficiencies.
- Own the budget reporting process to increase accuracy.
What We're Looking For
- 4+ years of experience in performance marketing, paid acquisition, or growth marketing.
- Proven track record working on paid search campaigns (including app store search) and driving subscription or revenue growth.
- Good understanding of media platforms (Paid Search, Google UAC, Apple ASA mandatory).
- Advanced analytics skills; experience with Looker, Amplitude, GA4, SQL, and MMPs.
- Strong coordination and attention to detail; comfortable taking information from different sources and stakeholders to create cohesive updates and reporting.
- Strong communication and cross-functional collaboration skills.
- Comfortable operating in a fast-paced, global environment.
Nice to Have
- Experience working on campaigns in multiple countries.
- Experience with other channels like paid social.
Technical Stack
- Looker
- Amplitude
- GA4
- SQL
- MMPs
Team & Environment
Life360 has more than 500 (and growing!) remote-first employees. This role sits between the international marketing team and the global growth media team.
Benefits & Compensation
- Industry leading compensation.
- Remote-first company, with opportunity for hybrid working for UK-based employees.
- Generous holiday options with flexible PTO.
- Bi-annual company retreats.
- Learning & Development programmes.
- Private comprehensive health & dental insurance.
- Employee assistance programme for mental well being.
- Free Life360 Platinum Membership for your preferred circle.
- Free Tile Products.
- Compensation: £69,000 - 81,500 + equity.
Work Mode
This is a hybrid position based in the United Kingdom.
We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.
