Join the BMW Group for an internship supporting a high-performance team on a strategic project to establish the new BMW ALPINA brand. You will assist in product management, brand strategy, and sales channel development within a dynamic corporate environment.
What You'll Do
- Support product management with a focus on the development and design of innovative vehicle products.
- Contribute to the development and implementation of the brand strategy for BMW ALPINA.
- Contribute to the sales strategy and support the identification of new sales channels.
- Assist with business field strategy and gain insights into strategic decision-making processes.
What We're Looking For
- Currently enrolled in a degree program in Business Administration, Industrial Engineering, or a comparable field.
- Very good knowledge of MS Office, especially PowerPoint and Excel.
- Strong initiative, teamwork skills, and a high degree of self-organization.
- Fluent German and English language skills, both spoken and written.
Nice to Have
- Prior experience from an internship or working student role in a comparable corporation or strategy consultancy.
Technical Stack
- MS Office Suite
- PowerPoint
- Excel
Team & Environment
You will be integrated into a high-performance team at BMW Group, working directly on this strategic brand and product launch project.
Benefits & Compensation
- Comprehensive mentoring & onboarding.
- Personal & professional development opportunities.
- Flexible working hours.
- Mobile work arrangements.
- Attractive & fair compensation.
- Apartments for students (subject to availability & only at the Munich location).
- More benefits at bmw.jobs/waswirbieten
Work Mode
This role follows a hybrid work model and is located in Munich.
We at the BMW Group place great value on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience and skills of the applicants.





