Laserfiche is looking for an Integrated Marketing Manager to lead the planning and execution of cohesive, cross-channel marketing campaigns. You will serve as the connective tissue across marketing teams, ensuring consistent messaging and coordinated execution to drive measurable business impact.
What You'll Do
- Lead integrated campaign planning from strategy through execution and optimization.
- Partner with content, product marketing, demand gen, lifecycle, sales, and external partners to deliver unified campaigns.
- Translate business and GTM objectives into integrated campaign briefs and timelines.
- Own campaign messaging frameworks and ensure consistency across channels.
- Review content for grammatical errors, spelling mistakes, typos, and punctuation issues.
- Coordinate channel execution across email, web, paid media, social, events, and sales enablement.
- Track campaign performance and report on KPIs such as pipeline contribution, conversion rates, and ROI.
- Continuously test, optimize, and improve campaign performance based on data and insights.
What We're Looking For
- 8-10+ years of experience in integrated marketing, campaign management, performance marketing, or demand generation in a B2B SaaS environment.
- Knowledge and experience across CRM, MAP, GA, G2, content syndication, paid media, etc.
- Experience supporting sales-led or hybrid GTM motions and familiarity with ABM and multi-touch attribution models.
- Proven ability to manage complex, cross-functional marketing initiatives in a global, multi-language environment.
- Strong strategic thinking combined with excellent project management skills.
- Data-driven mindset with strong analytical and reporting skills.
Nice to Have
- Certifications in relevant tools are a plus but not required.
Technical Stack
- CRM
- MAP
- GA
- G2
- Content syndication platforms
- Paid media platforms
Team & Environment
You will act as connective tissue across marketing teams.
Benefits & Compensation
- Compensation: $117,000 - $130,000 per year.
- 15 Days of Vacation
- 3 Floating Holidays
- 2 Paid Volunteer Days
- 9 Paid Holidays
- Hybrid Work Environment
- Free Parking: covered and EV charging stations
- Various 401(k) Investment Options and Generous Company Match
- HMO and PPO Medical Care Options
Work Mode
This is a hybrid position based in Long Beach, CA.
Laserfiche complies with all Equal Opportunity and Affirmative Action regulations and makes all employment decisions without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law.





