Vita Coco is looking for an Influencer Marketing Manager to lead and scale our creator marketing ecosystem. In this role, you will develop, execute, and optimize our influencer strategy across paid, earned, affiliate, and experiential channels, owning the end-to-end creator relationship.
What You'll Do
- Own and lead Vita Coco’s influencer marketing strategy across campaigns, product launches, and brand initiatives.
- Build and scale a creator ecosystem designed to drive large scale impressions, engagement, and cultural relevance.
- Identify, source, and negotiate partnerships with creators across TikTok, Instagram, YouTube, and emerging platforms.
- Lead influencer campaigns end to end including creator sourcing, briefing, contracting, execution, and performance tracking.
- Manage and scale Vita Coco’s affiliate and product seeding ecosystem to drive organic creator advocacy.
- Oversee the ambassador and college creator programs, including recruitment, onboarding, content guidance, and performance tracking.
- Own day to day management of influencer marketing platforms including GRIN for discovery, contracting, and reporting.
- Define and track KPIs across influencer campaigns including impressions, engagement rate, CPM, and earned media value.
- Manage influencer marketing budgets and ensure campaigns are executed efficiently against performance goals.
- Partner closely with brand marketing, social, PR, and content teams to ensure creators are integrated into broader marketing initiatives.
- Maintain a strong pulse on creator trends, platform shifts, and emerging talent.
- Continuously test new formats, creators, and partnership models to expand the brand’s social presence.
What We're Looking For
- 4 to 6 years of experience in influencer marketing, social media marketing, or creator partnerships.
- Proven experience leading influencer campaigns and creator programs end to end.
- Strong understanding of TikTok, Instagram, and emerging creator platforms.
- Experience managing influencer platforms such as GRIN, CreatorIQ or similar creator management tools.
- Strong negotiation and relationship management skills with creators and agents.
- Analytical mindset with experience evaluating influencer campaign performance and ROI.
- Ability to manage multiple campaigns, creators, and timelines in a fast-paced environment.
- Excellent communication, organization, and project management skills.
- Passion for social media, creator culture, and building culturally relevant brands.
Nice to Have
- Brand or agency experience.
Technical Stack
- GRIN
- CreatorIQ
Team & Environment
This role sits within the Content Team under Growth Marketing.
Benefits & Compensation
- Salary: $105,000-$115,000 per year.
Work Mode
This is a hybrid position based in New York City.
Company Culture
- Human First: We lead with inclusivity, transparency, and empathy.
- Nothing is Impossible: We experiment, learn, and keep moving forward.
- United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.
- Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally.
The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws.
