Later is seeking an Influencer Marketing Account Lead to drive strategic client partnerships and deliver best-in-class influencer marketing programs. In this senior role, you will own the success of key accounts, shaping integrated strategies and leading cross-functional execution to ensure every campaign delivers measurable business impact.
What You'll Do
- Lead the development of influencer marketing strategies that align with client objectives and deliver measurable ROI.
- Build and nurture senior client relationships, positioning Later as a trusted strategic advisor.
- Facilitate strategic business reviews and campaign reporting that translate performance into actionable next steps.
- Identify expansion and upsell opportunities within accounts, partnering with Sales and Strategy to grow revenue.
- Contribute to RFPs and new business pitches by bringing client insights and proven campaign expertise.
- Oversee execution of multiple influencer campaigns from kickoff to wrap, ensuring quality, compliance, and measurable impact.
- Guide Account Managers in managing day-to-day client communications and executional tasks.
- Own campaign budgets, timelines, and deliverables, ensuring projects are on track.
- Ensure campaigns meet FTC guidelines and platform standards while maintaining creative excellence.
- Monitor campaign KPIs, surface insights, and recommend optimizations to improve performance.
- Partner with Social, Strategy, Creator Success, Paid Media, Product, and Sales to deliver seamless integrated campaigns.
- Act as the voice of the client and influencer, ensuring feedback informs platform improvements.
- Collaborate cross-functionally to embed innovation and elevate Later’s reputation.
- Manage and mentor direct reports, building a high-performing, client-focused team.
- Provide coaching, performance feedback, and growth opportunities to Account Managers and Coordinators.
- Foster a culture of accountability, collaboration, and continuous learning.
- Anticipate risks early and implement proactive solutions that remove blockers for the team.
- Stay ahead of industry trends, platforms, and cultural shifts — embedding innovation into client strategies.
- Contribute thought leadership to position Later as a market leader in influencer marketing.
- Build and maintain internal processes that guarantee compliance and operational excellence across accounts.
What We're Looking For
- 5+ years of experience in influencer marketing, social media, or digital campaign management, with direct client-facing experience.
- Proven ability to lead client strategy and deliver results against brand objectives.
- Strong management experience, including coaching, performance reviews, and day-to-day team leadership.
- Deep knowledge of social platforms, influencer best practices, and compliance requirements.
- Data-driven mindset with the ability to translate performance into actionable insights.
- Exceptional communication, presentation, and relationship-building skills.
- Track record of driving account growth and strengthening client partnerships.
Team & Environment
You will oversee a team of Account Managers and Coordinators, building a high-performing, client-focused unit.
Benefits & Compensation
- Compensation: $115,000 - $140,000 OTE
Work Mode
This is a hybrid position based in Boston, MA.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age.
