Pavago is hiring an Inbound Marketing Manager

Inbound Marketing Manager (B2B Pipeline & Demand Generation) Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role We’re hiring a content-driven and inbound-focused Inbound Marketing Manager to build and scale a high-performing organic B2B lead generation engine. This is not a cold outreach role. Your focus will be: • Creating high-performing LinkedIn content • Driving meaningful audience engagement • Turning conversations into qualified pipeline • Building repeatable inbound growth systems You’ll work closely with the founder, who handles closing, while you focus on generating consistent inbound opportunities through content, positioning, and relationship-building. This role is ideal for someone who understands how to turn content into pipeline — not just impressions or engagement. What You’ll Own Content-Driven Lead Generation (Primary Focus) • Create and manage high-performing: • LinkedIn posts • Carousels • Hooks • Content campaigns • Develop content angles that attract: • Founders • Decision-makers • High-intent B2B buyers • Continuously test and optimize content based on: • Reach • Engagement • Conversations • Pipeline impact • Build content strategies designed to generate inbound demand Content → Conversation → Pipeline • Turn: • Likes • Comments • Profile views • Inbound engagement into meaningful conversations • Initiate natural, value-driven DMs based on user intent • Qualify prospects and move them into the sales pipeline • Build repeatable inbound workflows that generate qualified opportunities Audience Engagement & Lead Nurturing • Engage consistently with prospects through: • Comments • DMs • Ongoing conversations • Build long-term relationships with leads and decision-makers • Nurture inbound prospects through: • Thoughtful follow-ups • Educational content • Strategic messaging • Maintain a non-salesy, trust-driven communication style Funnel & Conversion Optimization • Build simple inbound funnels: Content → Engagement → Conversation → Call • Develop: • Lead magnets • Nurture flows • Conversion paths • Optimize conversion rates across each funnel stage • Improve content performance using data-driven insights Sales & Founder Collaboration • Work closely with the founder to improve lead quality and conversion • Share insights regarding: • Audience behavior • Objections • Messaging • Content performance • Optionally support early-stage sales conversations where needed Required Experience & Skills • 2+ years of experience in: • Inbound marketing • Content-led lead generation • Organic B2B growth • Strong experience growing and managing LinkedIn content • Proven ability to generate: • Inbound leads • Booked calls • Pipeline through content • Excellent copywriting and messaging skills • Strong understanding of B2B sales cycles and buyer psychology • Ability to connect content performance directly to business outcomes What Makes You a Great Fit • You know how to turn content into pipeline — not just engagement • You understand inbound marketing systems and buyer journeys • You think in: • Funnels • Conversion paths • Lead quality • You are both: • Creative with content • Analytical with performance • You take ownership of: • Leads • Conversations • Pipeline growth • You understand how to build trust-based relationships through content Ideal Experience • Personal brand growth experience on LinkedIn • Experience generating inbound pipeline for: • B2B agencies • SaaS companies • Consulting firms • Service businesses • Familiarity with: • LinkedIn analytics • CRM systems • Content performance tracking • Experience using AI tools such as: • ChatGPT • Claude for: • Ideation • Research • Content optimization What a Typical Day Looks Like Your day may include: • Writing and scheduling LinkedIn content • Reviewing engagement and content performance metrics • Responding to comments and engaging with prospects • Starting conversations through thoughtful DMs • Qualifying inbound opportunities and routing leads • Building or refining inbound funnels • Collaborating with the founder on messaging and pipeline quality • Testing new hooks, content angles, and lead-generation ideas In short: You build inbound demand by turning content, engagement, and conversations into qualified B2B pipeline. Key Metrics for Success (KPIs) • Qualified inbound leads generated • Conversations started from content engagement • Pipeline contribution and booked calls • LinkedIn content performance and engagement quality • Funnel conversion rates • Audience growth and relationship quality Why This Role Stands Out • Direct ownership over inbound pipeline generation • High-impact role tied directly to business growth • Work closely with the founder on strategy and execution • Creative freedom with measurable performance ownership • Opportunity to build scalable inbound systems from the ground up • Remote flexibility with strong long-term growth potential Interview Process • Initial Screening Call • Recruiter Interview • Final Interview • Offer & Onboarding If you: • Know how to generate pipeline through content • Understand LinkedIn-driven B2B growth • Enjoy turning engagement into real business opportunities We’d love to hear from you.