Paddle is looking for a Head of Web to lead our most visible and commercially critical digital properties. You will transform Paddle's digital surfaces into high-performance, high-conversion engines supporting product-led and sales-led growth, leading a cross-functional team accountable for performance, conversion, velocity, and alignment.

What You'll Do

Define the vision and roadmap for paddle.com and other digital surfaces, balancing brand storytelling, product clarity, conversion, and speed.
Own end-to-end performance, from traffic through to key actions like sign-ups, demo requests, pricing page visits, and PQL triggers.
Use AI design and prototyping tools to rapidly test and iterate UX, copy, and layouts.
Build seamless, distinct journeys for self-serve and sales-led visitors, optimizing CTA strategy, user flows, and intent signalling.
Collaborate with Product Marketing and Brand to ensure copy, messaging, and structure align to ICPs, segments, and commercial priorities.
Build a test-and-learn culture, implementing frameworks for rapid A/B and multivariate testing to drive continuous conversion rate improvements.
Lead dev resources to ensure the site is fast, stable, and scalable, owning decisions around CMS, infrastructure, tracking, and tooling.
Implement AI-based personalisation frameworks like content modules, visitor segmentation, and journey orchestration to increase relevance and outcomes.

What We're Looking For

7+ years in web, growth, UX, or digital product roles within B2B SaaS.
Proven track record owning web performance, conversion optimisation, and experimentation.
Experience leading cross-functional teams of developers, designers, and UX/content specialists.
Strong technical acumen and comfort leading CMS/stack decisions and working closely with engineers.
Experience using AI design and prototyping tools and personalisation platforms.
Data-informed, test-driven mindset with fluency in A/B testing, analytics platforms, and session tools.
Strategic, collaborative, fast-moving, and comfortable working across brand, product, and performance domains.

Team & Environment

You will lead a cross-functional web team of design, development, UX, content, and experimentation specialists. The Head of Web role sits at the intersection of brand, performance, and product at Paddle.