Hybrid Full-time

Paddle is hiring a Head of Web

About the Role

Paddle is looking for a Head of Web to lead our most visible and commercially critical digital properties. You will transform Paddle's digital surfaces into high-performance, high-conversion engines supporting product-led and sales-led growth, leading a cross-functional team accountable for performance, conversion, velocity, and alignment.

What You'll Do

  • Define the vision and roadmap for paddle.com and other digital surfaces, balancing brand storytelling, product clarity, conversion, and speed.
  • Own end-to-end performance, from traffic through to key actions like sign-ups, demo requests, pricing page visits, and PQL triggers.
  • Use AI design and prototyping tools to rapidly test and iterate UX, copy, and layouts.
  • Build seamless, distinct journeys for self-serve and sales-led visitors, optimizing CTA strategy, user flows, and intent signalling.
  • Collaborate with Product Marketing and Brand to ensure copy, messaging, and structure align to ICPs, segments, and commercial priorities.
  • Build a test-and-learn culture, implementing frameworks for rapid A/B and multivariate testing to drive continuous conversion rate improvements.
  • Lead dev resources to ensure the site is fast, stable, and scalable, owning decisions around CMS, infrastructure, tracking, and tooling.
  • Implement AI-based personalisation frameworks like content modules, visitor segmentation, and journey orchestration to increase relevance and outcomes.

What We're Looking For

  • 7+ years in web, growth, UX, or digital product roles within B2B SaaS.
  • Proven track record owning web performance, conversion optimisation, and experimentation.
  • Experience leading cross-functional teams of developers, designers, and UX/content specialists.
  • Strong technical acumen and comfort leading CMS/stack decisions and working closely with engineers.
  • Experience using AI design and prototyping tools and personalisation platforms.
  • Data-informed, test-driven mindset with fluency in A/B testing, analytics platforms, and session tools.
  • Strategic, collaborative, fast-moving, and comfortable working across brand, product, and performance domains.

Team & Environment

You will lead a cross-functional web team of design, development, UX, content, and experimentation specialists. The Head of Web role sits at the intersection of brand, performance, and product at Paddle.

Benefits & Compensation

  • Attractive salaries
  • Stock options
  • Retirement plans
  • Private healthcare
  • Well-being initiatives
  • Unlimited holidays
  • Enhanced parental leave
  • Annual learning fund
  • Regular internal and external training

Work Mode

This role operates on a hybrid work model.

Everyone is welcome at Paddle. We're committed to building a diverse team where everyone feels safe to be their authentic self.

Required Skills
Engineering ManagementTechnical LeadershipWeb DevelopmentTeam BuildingProduct StrategyStakeholder ManagementAgile MethodologiesPerformance ManagementBudget ManagementRecruitingCoachingWeb Technologies
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About company
Paddle

Paddle offers digital product companies a Merchant of Record solution for their payment infrastructure, taking away the pain of payment fragmentation. It serves over 5000 software sellers in 245 territories globally.

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Job Details
Category management
Posted 8 months ago