Ruby Labs is hiring a Head of User Acquisition

About the Role

The role is responsible for building and managing scalable user acquisition strategies to drive app growth. This includes overseeing paid media campaigns, analyzing performance metrics, and leading a team of performance marketers to maximize ROI.

Responsibilities

• Develop and execute global user acquisition strategies across paid digital channels
• Manage large-scale advertising budgets with focus on ROI and customer lifetime value
• Lead a team of performance marketing specialists and external agency partners
• Optimize campaign performance using A/B testing and data analysis
• Collaborate with creative teams to develop high-converting ad assets
• Monitor industry trends and emerging platforms for new acquisition opportunities
• Establish KPIs and reporting frameworks for marketing effectiveness
• Negotiate partnerships with ad networks and media platforms
• Use analytics tools to track user behavior and conversion funnels
• Ensure compliance with platform advertising policies and data privacy regulations
• Drive user growth while maintaining cost-efficiency targets
• Present performance insights to executive leadership
• Align acquisition strategy with product development roadmaps
• Manage relationships with third-party tracking and attribution vendors
• Implement scalable processes for campaign deployment and optimization
• Lead forecasting and budget planning for quarterly and annual cycles
• Evaluate new technologies and tools to improve marketing efficiency
• Mentor team members in best practices for digital advertising
• Coordinate with finance on spend tracking and forecasting
• Maintain documentation of strategies, results, and learnings

Nice to Have

• MBA or advanced degree in a relevant field
• Experience in fintech, e-commerce, or social app verticals
• Certifications in Google Ads, Meta Blueprint, or similar platforms
• Hands-on experience with SQL or Python for data analysis
• Prior success in hyper-growth companies
• Knowledge of international markets and localization strategies
• Experience with influencer marketing integrations
• Background in marketing technology stack implementation
• Public speaking or conference presentation experience
• Published work or thought leadership in performance marketing

Compensation

Competitive salary with performance-based incentives

Work Arrangement

Hybrid remote and office setup

Team

Part of the growth leadership team reporting to the CMO

Why This Role Matters

• User acquisition is central to our growth engine. This leader will shape how we attract and convert new users globally.
• You’ll influence product decisions by providing insights from real-time campaign data and user behavior.

What Success Looks Like

• Within 6 months, you will have optimized existing campaigns to improve ROAS by at least 25%.
• By year-end, you will have launched and scaled campaigns in two new geographic markets.

Available for qualified candidates